Bio: Ron Ploof
Ron Ploof is a writer, speaker, and consultant who helps companies tell their stories. He’s the author of Read This First: The Executive’s Guide to New Media, he blogs at http://ronamok.com and is @ronploof on Twitter.
Posts by Ron Ploof:
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Crunch the Numbers to Help Execs Learn the Value of Social Media,
03 Oct 2011 in Content& Content Marketing& Featured Posts& Social Media
For decades, executives have been comfortable with the reach of traditional media networks. Whether their ease came from contractual relationships (advertising) or trusted relationships (journalism), executives have faith in the statistical…
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Is Your Product King Arthur or Excalibur?,
30 Jun 2011 in 1& Content& Content Marketing& Featured Posts& Headline& Marketing& Marketing Strategy& Strategy and Tactics
Since “Finding and Telling Stories” topped our list of content creators concerns, I’ve been looking for an example that explains how to both find and tell a business story.
I found my example in the form of a recent blog post by Doug Kaye ca…
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What Challenges Do Content Creators Face?,
25 May 2011 in Blogging& Content& Content Marketing& Featured Posts& Headline& Marketing& Social Media
Had someone told me at the beginning of the month that I’d be flying to Minneapolis to co-present an all-day session at the Confab Conference, I would have laughed. But that’s exactly what happened when Ann Handley called to see if I could pinch-hit…
