Bio: Rob Fuggetta
Rob Fuggettais founder and CEO of Zuberance, a Brand Advocate Platform company, and author of the new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” (Wiley, 2012.)
Posts by Rob Fuggetta:
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Three Truths and One Lie About Brand Advocates,
28 Jan 2013 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing& Marketing Tools& Strategy and Tactics& Word of Mouth Marketing
Lately, everyone’s talking about brand advocates—who they are, what makes them tick, and how to turn them into a virtual marketing force for your brand.
But how much do you know about brand advocates?
Here are three facts and one falsehood …
