Bio: Robert Lesser
It's a great pleasure to join the Daily Fix team.
If you should have the opportunity to attend one of the MarketingProfs events, you will feel a great sense of community engendered by the MarketingProfs folks.
This blog is now another way that I look forward to staying connected to the community.
My posts will reflect my perspective that Web 2.0 media can be effectively used for B2B lead generation and that conversion of prospects from Web 2.0 media will require change in structure and process.
Prior to the launch of my company Direct Impact Marketing in 1998, I gained nine years marketing experience in the technology, packaged goods and retail sectors at IBM, Dell, Reckitt Benckiser and Loblaw Companies.
I have spoken extensively on demand generation, sales & marketing collaboration and lead generation / Web 2.0 tools at conferences hosted by MarketingProfs (BtoB Summits in Chicago 2007, Boston 2008), MarketingSherpa and Frost & Sullivan.
I hold an MBA from the Schulich School of Business and an Honours Bachelor of Commerce from the DeGroote School of Business.
Email me: robert (at) leadgentools (dot) com
Posts by Robert Lesser:
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Leads as Canaries in a Coal Mine,
27 Jul 2009 in Featured Posts
Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned….
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Give Marketing a Quota?,
20 May 2009 in Featured Posts
Should marketing carry a quota on revenue?…
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Job Search 2.0 Meets Lead Generation 2.0,
09 Apr 2009 in Featured Posts
Usually I write for the B2B marketer who is conducting lead generation programs.
Today’s post is for the marketer who is the program.
As an out-of-work marketer, you may be looking for innovative ways to search for your next position. If you are… -
A Silver Lining for B2B Marketers,
11 Dec 2008 in Featured Posts
In facing today’s turbulent times, it can be trying for even the most optimistic marketer. To somewhat restore a sense of balance, today’s post shines the spotlight on some positive developments in B2B marketing’s use of online media.
After review…
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New Research on Lead Generation through Web 2.0 Media,
03 Dec 2008 in Featured Posts
In June 2008, I joined a panel at the MarketingProfs BtoB Forum 2008 in Boston. The team, moderated by Roy Young, presented the highlights from the panel’s recent research with MarketingProfs on how B2B marketers were using online media. Contrary to…
