Peter is currently working with a stealth-mode startup, building an enterprise social services + technology company.
He was previously a Forrester Research analyst, focusing on social computing and marketing organizations. Prior to Forrester, Peter was in charge of PUMA's global interactive marketing, internal creative agency, and marketing finance. He also held strategy consulting positions at Razorfish and Coopers & Lybrand.
Peter has been widely quoted on marketing in the press, including media outlets such as Advertising Age, Brandweek, and The Economist, as well as appearances on CBS, CNBC, CNN, and NPR. He has been a keynote speaker, effective panel moderator, and workshop facilitator for the ARF, AMA, DMA, Forrester and WOMMA, in addition to dozens of client events.
Peter holds a B.A. from the University of Pennsylvania and an M.B.A. from the Darden School at the University of Virginia.
He blogs regularly at Being Peter Kim and tweets once in a while as well.
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2009,
12 Nov 2008 in Featured Posts
2009: A year that’s looming larger each day for social media. Or is it?
Times are tough. Many people may be looking forward to four years of hope and change, but the realities of a slumping global economy are upon us today. As we conclude budgetin…
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133,000,000,
01 Oct 2008 in Featured Posts
133 million: the number of blogs indexed by Technorati since 2002. Over the past week, Technorati has been releasing its State of the Blogosphere 2008 report.
And while not all of those blogs may not be active, the growth of blogs (as tracked by Te…
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200,
22 Sep 2008 in Featured Posts
200: As in The Committee of 200, a group of highly successful and highly influential female professionals. Last week, I was a guest speaker at The Committee of 200’s (C200) annual conference outside of Dallas. Have you ever heard of the C200?…
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226,
15 Sep 2008 in Featured Posts
226: The number of brands on a growing list of social media marketing examples. Just under two weeks ago, I posted a list of about 120 examples of brands either using social media for marketing or being impacted by users exerting influence in the…
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10,
09 Sep 2008 in Featured Posts
10: the age of Google, which celebrated its birthday yesterday.
Google is a decade old. This may be longer than you remember; for many people, the company’s watershed event was its IPO a little over four years ago at the seemingly expensive price …
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100,000,000,
02 Sep 2008 in Featured Posts
100 million: the number of users on Facebook on August 26, 2008….
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3,000,000,
25 Aug 2008 in Featured Posts
$3,000,000: the early estimate on how much a 30-second ad in the next Super Bowl will cost. TV advertising isn’t dead — although content may be time-shifted via DVR, internet video, and mobile downloads, some programs just aren’t any good when they…
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5,000,
18 Aug 2008 in Featured Posts
This is my first blog post on MarketingProfs Daily Fix. I’m starting a regular series here highlighting marketing by the numbers. Hope you enjoy it and I’m looking forward to the discussion. 5,000: the number of advertising messages an average…