Bio: Paul Williams
Hi there!
I'm Paul Williams... guest writer on Daily Fix and founder of Idea Sandbox.
I'm a professional problem solver. Through brainstorm facilitation I help people create remarkable ideas to grow their business. As one client put it, “Idea Sandbox turns brains into idea machines.”
Prior to launching Idea Sandbox in 2005, I spent 15 years building marketing, branding, and customer-experience strategy for The Disney Company, the Aramark Corporation, and Starbucks Coffee Company.
I founded Idea Sandbox driven by my passion to help others create remarkable ideas. I blend the skills and lessons I have learned to build a sandbox---an idea sandbox.
You can reach me on Twitter via @IdeaSandbox.
Through Idea Sandbox, I have helped solve challenges, grow brands, think-up remarkable ideas, and create innovation for companies including: Starbucks Coffee Company, Starbucks Coffee International, Panera Bread Company, Seattle’s Best Coffee, Woodhouse Day Spas, The Microsoft Corporation, and Wells Fargo Mortgage.
I am a writer, speaker, columnist, and brainstormer living just outside Washington DC, in Alexandria, Virginia.
If you like what you've read here, you can find more of my thoughts at my Idea Sandbox blog.
I always welcome comments and reactions to what I've written. I'm on Twitter: @IdeaSandbox
Nice to meet you,
Paul
Posts by Paul Williams:
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“Yes, If…” Words of the Enabler,
27 Feb 2009 in Featured Posts
As marketers and business owners – during this time when it feels things are looking down, rather than up – it’s time for a boost. When Walt Disney was dreaming-up and planning Disneyland, (a pretty impossible feat at the time) those working with him…
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Can Companies Grow From Micro to Mass and Remain Special?,
20 Feb 2009 in Featured Posts
If the secret of becoming big and successful meant staying small, would you stay small? Making a company bigger has a way of changing a company for the worse. There are few experienced-based retail brands that have successfully gone from small to big…
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Expert Marketing Advice from MarketingProfs Readers: Ideas To Help Your Business In Our Down Economy,
13 Feb 2009 in Featured Posts
In my last Daily Fix post I asked for your advice to help my struggling Lemonade Stand. The recession is affecting business the way it has many… less customer traffic, less sales, and higher costs. Keeping complexity low, I based the problem on a…
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Can You Help My Lemonade Stand?,
30 Jan 2009 in Featured Posts
The economy is affecting my business….
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How To Manage Changes,
23 Jan 2009 in Featured Posts
It is vexing, despite the fact that change constantly takes place it can still throw us off-kilter. It seems particularly evident now with constant changes in the economy, with prices, at our jobs… Not to mention a major shift in our government….
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Don’t Fall In Love With the Brochure Rack,
16 Jan 2009 in Featured Posts
Back in the day, while working in marketing at Starbucks Coffee Company, I remember a phase where nearly every product manager wanted a brochure printed and put in the brochure rack to promote their product. There were (and still are) only a few…
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Weathering The (Economic) Storm,
09 Jan 2009 in Featured Posts
“I am not afraid of storms for I am learning to sail my own ship.” – 19th Century American Novelist, Louisa May Alcott
I found that quote last week, and it reinforced thinking I’ve had about operating a business during a poor economy.Many of the …
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New Year’s Resolution: ‘Comp Yourself’,
02 Jan 2009 in Featured Posts
Happy New Year! It’s resolution season. How do you avoid the let-down of resolutions earnestly created in January that may not last until February? Instead of setting resolutions, I recommend a simple life philosophy that will stick. Comp Yourself.
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A Christmastime Story of Greed, Debt, and Foreclosure,
19 Dec 2008 in Featured Posts
Times can get very tense… All around you, greed is taking place… You’re simply trying to pay the mortgage, make the tax payments, and hope to receive enough income from your investments and rental property. Life in America in the 21st century? I…
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Can Your Brand Afford To Discount?,
12 Dec 2008 in Featured Posts
During a time when customers are asking themselves, “Do I need to spend this much on that?” Companies, across the board, are turning to discounting attract customer traffic. While it seems discounting has become a pre-requisite to drive sales this…
