Bio: Paul Williams
Hi there!
I'm Paul Williams... guest writer on Daily Fix and founder of Idea Sandbox.
I'm a professional problem solver. Through brainstorm facilitation I help people create remarkable ideas to grow their business. As one client put it, “Idea Sandbox turns brains into idea machines.”
Prior to launching Idea Sandbox in 2005, I spent 15 years building marketing, branding, and customer-experience strategy for The Disney Company, the Aramark Corporation, and Starbucks Coffee Company.
I founded Idea Sandbox driven by my passion to help others create remarkable ideas. I blend the skills and lessons I have learned to build a sandbox---an idea sandbox.
You can reach me on Twitter via @IdeaSandbox.
Through Idea Sandbox, I have helped solve challenges, grow brands, think-up remarkable ideas, and create innovation for companies including: Starbucks Coffee Company, Starbucks Coffee International, Panera Bread Company, Seattle’s Best Coffee, Woodhouse Day Spas, The Microsoft Corporation, and Wells Fargo Mortgage.
I am a writer, speaker, columnist, and brainstormer living just outside Washington DC, in Alexandria, Virginia.
If you like what you've read here, you can find more of my thoughts at my Idea Sandbox blog.
I always welcome comments and reactions to what I've written. I'm on Twitter: @IdeaSandbox
Nice to meet you,
Paul
Posts by Paul Williams:
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Take Your Brainstorming from Good to Wicked-Good,
05 Dec 2008 in Featured Posts
How many brainstorming sessions, filled with potentially brilliant ideas, have ended up as rolled up flip charts under someone’s desk?
The challenge is taking ideas to a next step post-brainstorming can be a challenge.
When I get near the end of the … -
Black Friday: How Black Will It Get?,
28 Nov 2008 in Featured Posts
Today is “Black Friday,” the beginning of the American Christmas shopping season, and one of the busiest retail shopping days of the year.
Some shoppers think it is called Black Friday because – to take advantage of the deals – you have to get up w…
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Orienteering Skills For Marketers,
21 Nov 2008 in Featured Posts
Ever heard of Orienteering? Orienteering is an outdoor sport where you have to figure out where to go based on figuring out where you are. Running a business in today is a lot like Orienteering. I figure there are Orienteering lessons we can apply to…
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Gonzaga’s Zaggy Strategy,
14 Nov 2008 in Featured Posts
How would you like to drive sales 45% and achieve an all-time company high in product sales? And at the same time, create word of mouth about your product and make customers feel a connection with your brand? Sound too good to be true?
The video be…
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Solving Problems On ‘The Back Of A Napkin’,
07 Nov 2008 in Featured Posts
Solving problems is what we marketers do. Whether it’s figuring out how to request an increase to your marketing budget in FY’09, or coming up with the best way for a client to connect with customers… It’s all about figuring out how to get from …
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Be a Part of the Solution: Vote,
03 Nov 2008 in Featured Posts
I often write in this space about problem-solving techniques. I plan to do so today as well, but with a different spin. When organizing a brainstorm or problem solving session, I always recommend taking great care when selecting the team of…
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Official Creative License Application,
31 Oct 2008 in Featured Posts
Many activities in life require proper authorization and documentation. Driving a car requires a license. Visiting foreign countries requires a passport. But what about using your imagination or fostering innovation? For that you need a Creative…
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Keeping Your Brand Engine Running Smoothly, Check Your Filters Regularly,
17 Oct 2008 in Featured Posts
While not a car expert, I do understand that the engine’s air filter serves a critical function. It prevents debris, dirt, and dust from getting inside your engine. Without a filter, your engine gets clogged, engine performance is diminished, and it…
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Create What You Need vs. Grow What You Have,
10 Oct 2008 in Featured Posts
When times are bad the future is uncertain. But, quite honestly, when times are good the future is *just* as uncertain. The only way to predict the future is to create the future.
Here’s how…One of the best pieces of advice on planning and strat…
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How to Have an Out of This World Brand,
03 Oct 2008 in Featured Posts
Often we treat our brands like the way Ron Popeil designed his Ronco Showtime Rotisserie & Barbecue, you can “Set It and Forget It.” However, managing your brand is more like space travel. How so?
Think of your brand like a space capsule orbiting t…
