Bio: Paul Williams
Oh, hello there! I didn't see you come in...
Thanks for checking out my mini-autobiography.
Most of the articles I write for Daily Fix focus on these key topics:
- Creative Thinking & Innovation - How to identify problems, brainstorm brilliant ideas, and make decisions about those solutions. I also provide tips and techniques to help hone your creativity skills.
- Remarkability - How you can make yourself stand apart from your competition.
- Brand Building - I'll share what I know and discover about brand management, business, and marketing strategy.
A bit more about me...
Inspired by my passion and expertise for creating - and helping others think-up - brilliant ideas... in 2005 I founded Idea Sandbox. I use creative thinking and innovation to help you be remarkable in order to build your brand. Prior to digging in the sandbox, I spent 9 years building and executing marketing programs at Starbucks Coffee Company.
For my next trick, I'm designing and building the world's best brainstorming meeting space and destination. You'll be guaranteed to come up with more/better ideas than ever! I'm planning to open sometime in 2010 or 2011. (You can follow the progress with this Destination: Idea Sandbox link to my blog.)
To read more of my articles, you're welcome to visit the Idea Sandbox blog.
Interested to learn more about what Idea Sandbox does? Please visit the What We Do section of my site.
Finally, you are welcome to e-mail me at paul at idea-sandbox dot com. I'd love to hear from you!
Paul
Posts by Paul Williams:
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Knowing the Know-How Can Make You Millions,
19 Mar 2010 in Featured Posts& Headline& Marketing& Marketing Strategy
This short stack of used sticky notes contains, without exaggeration, tens of millions of dollars in good ideas. I wouldn’t classify them as “great” or “revolutionary” ideas. Not rocket science. Most, fairly basic.
Yet, if these ideas were acted …
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‘The Basics’ May Be Enough To Make You Great,
12 Mar 2010 in Customer Relationships& Featured Posts& Headline& Marketing
Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think.
The bad news from a customer perspective is that companies aren’t doing the basics properly, let alone getting to remarkable. Cus…
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How To Minimize Marketing Mistakes,
26 Feb 2010 in Featured Posts& Headline& Marketer& Marketing
“Measure twice, cut once.”
A handy piece of carpentry (and life) advice passed to me by my grandfather – Joseph Williams. This, along with – “Plan for the worst, hope for the best” – have come in handy when building marketing programs.
In my ex…
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Seven Methods For Affective Marketing Tactics,
19 Feb 2010 in Featured Posts& Headline& Marketing& Marketing Strategy& Strategy and Tactics
All the good marketing tactics are used up. They’ve been wasted on bargain aluminum siding, gym membership sweepstakes, and tanning salon offers.
All those beautiful tactics. How can I use the same tactics on you that someone else uses to promote …
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Five Better Ways To Remember Lists,
12 Feb 2010 in Featured Posts& General Management& Headline& Marketing
As marketing and business professionals, we’ve all been there… Big presentation, large groups of people, a lot of pressure… How am I going to remember my key points?
Last weekend, former US vice-presidential candidate Sarah Palin was the featu…
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How To Build a Brand Internationally,
05 Feb 2010 in Branding& Featured Posts& Headline& Marketing Strategy
Congratulations! Your company is successful locally, and now you want to share what you do with the world. In many ways, the process will be like re-starting your business. Many of the activities you performed to launch your initial business are the…
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The Store Tour Con,
29 Jan 2010 in Customer Relationships& Featured Posts& Headline& Marketing Leadership
URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared!
It is one of the oldest tricks in the book. And, from what I can tell, happens in nearly every business.
Word gets ou…
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Tactic Lust,
22 Jan 2010 in Featured Posts& Headline& Marketing& Marketing Strategy& Planning and Measurement
We’ve all experienced it. Perhaps you’ve even felt it yourself.
You learn of a new marketing tactic – and you just gotta have it… you gotta do it. Your factory needs to be on Facebook. Your team needs to tweet.
Alas, sometimes love can be bli…
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Exclusive Story: Behind The Mini Cooper Christmas Box Ads,
18 Jan 2010 in Advertising& Branding& Featured Posts& Headline& Marketing
Last week I shared with you the brilliant, out-of-the-box, advertising tactic by Amsterdam-based UbachsWisbrun/JWT agency. The work was to promote the Mini Cooper car for their client BMW/Mini Amsterdam. You and I had questions about the tactic….
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Mini Cooper Ad Fires On All Cylinders,
08 Jan 2010 in Headline
Great advertising is extremely challenging to create. An ad or promotion needs to do many things for it to stand out among the clutter of messages. They need to…
Be Attention Getting
Have a Clear, Memorable Message
Be Brand Appropriate
Be…
