Bio: Paul Williams
Hi there!
I'm Paul Williams... guest writer on Daily Fix and founder of Idea Sandbox.
I'm a professional problem solver. Through brainstorm facilitation I help people create remarkable ideas to grow their business. As one client put it, “Idea Sandbox turns brains into idea machines.”
Prior to launching Idea Sandbox in 2005, I spent 15 years building marketing, branding, and customer-experience strategy for The Disney Company, the Aramark Corporation, and Starbucks Coffee Company.
I founded Idea Sandbox driven by my passion to help others create remarkable ideas. I blend the skills and lessons I have learned to build a sandbox---an idea sandbox.
You can reach me on Twitter via @IdeaSandbox.
Through Idea Sandbox, I have helped solve challenges, grow brands, think-up remarkable ideas, and create innovation for companies including: Starbucks Coffee Company, Starbucks Coffee International, Panera Bread Company, Seattle’s Best Coffee, Woodhouse Day Spas, The Microsoft Corporation, and Wells Fargo Mortgage.
I am a writer, speaker, columnist, and brainstormer living just outside Washington DC, in Alexandria, Virginia.
If you like what you've read here, you can find more of my thoughts at my Idea Sandbox blog.
I always welcome comments and reactions to what I've written. I'm on Twitter: @IdeaSandbox
Nice to meet you,
Paul
Posts by Paul Williams:
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What Your Website’s Error Page Reveals About Your Company,
17 Jan 2011 in Customer Relationships& Featured Posts& Graphic Design and Packaging& Headline& Marketing
While browsing a website this week, I clicked a link that seemed interesting. However, the site had changed file structure since the link was created, and the page was no longer valid. So, up popped their “Page Not Found (404 Error)” page.
Now, no…
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10 New Year’s Resolutions for Your Brand in 2011,
31 Dec 2010 in Featured Posts& General Management& Headline& Marketing& Strategy and Tactics
There’s only one more week left in 2010. The seasons quickly change from present wrapping to year-end wrap-up to resolution season. While many of us may create personal resolutions, what commitments are we thinking about for our business or brand?
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Get Your Stand-Out Ideas Accepted,
17 Dec 2010 in Featured Posts& Headline& Marketing& Strategy and Tactics
You have just completed two days of brainstorming, narrowed your ideas to the fewer, bigger, and better, and are eager to put them into action. Your next step is to sell these ideas into your organization for approval to move forward.
While these …
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Don’t Hog Glory, Invest It Instead,
10 Dec 2010 in Featured Posts& Marketing& Marketing Thought Leadership
‘Tis the season of giving. Here’s a gift idea that won’t cost you a thing. In fact, it has positive benefits for you; your heart will grow. Three times bigger, in fact! Just like the Grinch when he learns the true meaning of the season!
“Surroun…
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Are You Ready for Your New Customers?,
03 Dec 2010 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Marketing
When you don’t know what to buy or need a last-minute present, a gift card can be a safe bet. According to the National Retail Federation’s surveys, gift cards (again) are the most requested holiday gift. And 57% of us have gift cards on our lists.
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Get Quality Ideas From a Quantity Of Options,
19 Nov 2010 in Customer Behavior& Featured Posts& Headline& Marketing& Strategy and Tactics
You’re in your neighborhood bookstore looking for a title about “social media.” Do you immediately buy the first book on the first shelf of the business section? Probably not.
You visit a new restaurant for a tasty dinner, do you ignore the rest a…
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3 Tips to Help Customers Fall in Love With You,
12 Nov 2010 in Customer Relationships& Featured Posts& Headline& Marketing
There was a time, when I was in 8th grade, when I was totally frustrated. I really liked a girl in my class and didn’t know what to do to “get her to like me.”
In seeking guidance, I wrote a letter to an advice columnist. (This is long before the …
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Christmas Blend as an Instant Coffee: Good Idea or Bad?,
05 Nov 2010 in Featured Posts& Headline& Marketing& Product and Services Management
“No self-respectin’ Southerner uses instant grits. I take pride in my grits.”
This line from the 1992 movie “My Cousin Vinny” stated by someone claiming to be an eyewitness to a crime provided the slick, New York, first-time lawyer a clue to the …
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Marketing Lessons From Halloween,
29 Oct 2010 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing
Today’s marketing article, as we approach Halloween weekend, calls for something seasonally appropriate. I found a blog post by Michael Stelzner, entitled “What Marketing Professionals Can Learn From Halloween,” and decided to expand on his three…
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21 Tips for Being a Fantastic Boss,
22 Oct 2010 in Featured Posts& Headline& Marketing Leadership
We’ve all had our share of good and bad bosses through the years. A good buddy of mine, after years as a successful consultant, is going to work for a company as the head of marketing. To support him in the role—or any boss for that matter—I…
