MarketingProfs Daily Fix Blog

Bio: Paul Fabretti

I currently head up social media for 02 Telefonica. With an an already enviable reputation for excellence in social media, I'm working to see how 02 can continue to lead the field and give our customers a great digital experience, however they wish to engage with us. I'm also passionate about the concept of "social business" and how we can take learnings from customer behaviours and activity on our social channels and more deeply integrate them across the whole of our business.

More recently...

My previous role as Digital Director of Brazen PR saw me manage the digital/social output for over 12 million fans (some global) across 20+ social media channels. In the past I've worked with some of the world's biggest brands, providing consultancy, developing and implementing social media strategies in the UK and Europe for names such as Dyson, Lexus, Microsoft, Durex as well as The NHS, The North Face, Monopoly, Ronseal I could go on...! My social media consultancy for Greater Manchester Police laid the foundation for their global hit, GMP24 in which the Force tweeted every 999 incident for a 24-hour period.

Posts by Paul Fabretti:

Are Friendships on Facebook the New Influencers?, 13 Mar 2012 in Featured Posts& Marketing& Social Media

While there’s always a mad rush to be the first to review a new site, I’ve taken a few weeks to assess Facebook’s social graph changes. And it’s obvious to me that Facebook is hell-bent on becoming the social platform for the Web.

Facebook…
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Has Pinterest Broken a Golden Rule?, 09 Feb 2012 in Customer Relationships& Ethics& Featured Posts& Marketing& News& Social Media

Why are we so concerned about a report by LL Social that popular online pinboard Pinterest is making money off our interactions when Facebook has been doing it for years—but with our much more personal information?

Is it because more peopl…
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Does Groupon Need Saving?, 02 Sep 2011 in Customer Relationships& Featured Posts& Headline& Marketing& News& Strategy and Tactics

It emerged yesterday from Hitwise that Groupon’s website traffic has declined by nearly 50% in recent months. So, what now for the voucher site, which was touted as a multibillion dollar takeover target just this summer?

We discussed a couple of m…
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Lose the 10% and It’s Game Over for Twitter, 15 Jul 2011 in Featured Posts& Headline& Social Media& Strategy and Tactics

As many people are now coming to realize, Google+ is not the threat to Facebook everybody thought it was. Its simplicity, listing functionality (circles), and posting/replying protocols bring it much more into Twitter’s camp. Functionality aside,…
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What Has Social Media Ever Done for You (Really)?, 14 Jun 2011 in Campaign Management& Featured Posts& Headline& Strategy and Tactics

There’s no denying the power of social media to effect change—whether social, commercial, or anything in between. Most brands are responding by increasing prominence to their social channels amongst their marketing mix. Technology scales, but…
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Why Post Rank Being Acquired by Google Is Huge News for Search, 06 Jun 2011 in Featured Posts& Marketing& Marketing Analytics and Modeling& SEO Marketing& Social Media& Strategy and Tactics

Thanks to my eternally trustworthy pal Paul Gailey, I was made aware that one of my favorite analytics tools, Post Rank, has just announced it has been acquired by Google. And I don’t think it’s wise to underestimate how important this will be for…
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Facebook Deals: Why the Network is the Big Deal, 04 May 2011 in Customer Relationships& Featured Posts& Headline& Marketing& Product and Services Marketing

Did Groupon miss out on a glorious opportunity a few months ago to become billionaires and worry about what was coming next to someone else? OK, so that’s probably a bit of a dramatic statement to make so early into the social couponing game, but…
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