Bio: Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of Facebook Marketing for Dummies (Wiley 2009). His unique approach to integrated marketing has led to recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a five-time finalist in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA) and a 2005 gold award winner.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. His articles and research have appeared in Business Week, BtoB Magazine, Information Week, MarketingProfs and Marketing Sherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Posts by Paul Dunay:
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Positioning your Personal Brand,
27 Jan 2009 in Featured Posts
Having taken on this new role of blogging on the Personal Branding Blog, I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert…
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How NOT to Create Loyalty in Tough Times,
23 Jan 2009 in Featured Posts
Marketing’s mission is to somehow change a customer’s behavior. We try many things to affect that behavior: advertising, email, search, events, webinars… and the list goes on and on.
And in tough economic times the opportunity to affect customer …
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People Don’t Buy ‘Run of the Mill’ Anything Anymore!,
19 Jan 2009 in Featured Posts
I work in a professional services firm and in order for firms like ours to differentiate themselves, they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. And since buyers have…
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How to Build a Lead Nurturing Super Highway!,
15 Jan 2009 in Featured Posts
Not all leads should be treated equally. In our business, for example, the sales cycle can be upwards of 9 months …. so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase….
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Secrets of Starting a Wiki: A Podcast with Eugene Lee,
08 Jan 2009 in Featured Posts
A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis …. there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already six…
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Brain Boosters ? Accepted in the Workplace?,
30 Dec 2008 in FeaturedPosts
Cognitive enhancement drugs such as Ritalin are routinely used in an “off label” manner by students, doctors and other professionals to increase memory and concentration. And while the use of any medication?especially for off label purposes should be…
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Who Is Doing Major Corporate Events?,
23 Dec 2008 in Featured Posts
I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops….
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How to Create Your Own Personal Brand,
15 Dec 2008 in Featured Posts
As the economy twists and turns with more layoffs mounting …. having a strong personal brand is becoming ever more important from a career perspective.
But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch…
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CMO of the Future,
10 Dec 2008 in Featured Posts
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent…
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How to Develop Thought Leaders,
08 Dec 2008 in Featured Posts
These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most…
