Bio: Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of Facebook Marketing for Dummies (Wiley 2009). His unique approach to integrated marketing has led to recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a five-time finalist in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA) and a 2005 gold award winner.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. His articles and research have appeared in Business Week, BtoB Magazine, Information Week, MarketingProfs and Marketing Sherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Posts by Paul Dunay:
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Using Thought Leadership to Position Motorola: A Podcast with Eduardo Conrado,
31 Oct 2007 in Featured Posts
Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of Motorola.
As global marketing VP, Eduardo controls t…
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MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time?,
24 Oct 2007 in Featured Posts
Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it’s limited to 140 characters. The leader in the space is Twitter .
According to a recent blog post by Peter Kim, Twitter is now used regula…
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Interview with Stephanie Fierman: Practicing ‘Brand Self Defense’,
18 Oct 2007 in Featured Posts
Through a classic Google search on her name, marketer Stephanie Fierman found some unwelcome entries.
The experience led Stephanie to wage a one-woman crusade to alert marketers and non marketers about how to practice personal brand defense. You c…
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Career Distinction, a Podcast with Author William Arruda,
08 Oct 2007 in Featured Posts
In the new world of work, your reputation is the only accepted currency. Whether you’re looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise…
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Making Your Message ‘Stick,’ a Podcast with Author Chip Heath,
02 Oct 2007 in Featured Posts
As author Chip Heath told the audience at the Marketing Profs conference in Chicago this week, “In a market where it is difficult to be heard …. only the sticky messages will break through.” One of the reasons for this is that “common sense” is…
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MarketingProfs Conference Coverage: Email 360 — How to Boost Response in B2B,
01 Oct 2007 in Featured Posts
This morning at the MarketingProfs Conference, Stephanie Miller led a discussion on How to make your B2B email programs scale for higher impact throughout the customer lifecycle.
Stephanie did a great job of engaging the audience in some open dialo…
