Bio: Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of Facebook Marketing for Dummies (Wiley 2009). His unique approach to integrated marketing has led to recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a five-time finalist in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA) and a 2005 gold award winner.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. His articles and research have appeared in Business Week, BtoB Magazine, Information Week, MarketingProfs and Marketing Sherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Posts by Paul Dunay:
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Just Four People Doing Social Media?,
03 Sep 2009 in Featured Posts
Imagine it is New Years Eve 2011, just two short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in social media.
Its now 2011 and everyone i…
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Using Social Media to Deepen Customer Relations,
31 Aug 2009 in Featured Posts
An obvious win for companies looking to jump into social media is in the customer support area. As more and more customers voice their opinions online, the choice is not if you should be responding using social media, but when are you going to start…
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Twitter Does Not Have an Out of Office Feature,
27 Aug 2009 in Featured Posts
At a recent Social Media event we got to talking about the Motrin social media [incident]. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin…
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Is Real Time Marketing in your future?,
24 Aug 2009 in Featured Posts
In fact I would argue it is here today.
Take a look at one of my last post on Hey Marketer: When was the last time you talked with a customer?
And then ask yourself–how long did some of those interactions take. For eample, the company I work… -
Five Ways Facebook Can Get You Fired!,
20 Aug 2009 in Featured Posts
Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!
You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed …
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Hey Marketer: When Was the Last Time You Talked with a Customer?,
17 Aug 2009 in Featured Posts
It’s an odd dynamic I see in play today–in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction.
As a former sale person, I used to schedule “ride-along” time with my sales team jus…
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Cost Per Advocate – the New CPA Model!,
12 Aug 2009 in Featured Posts
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement–the Cost per…
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How Social Commerce leads to Advocacy-Based Marketing (ABM),
10 Aug 2009 in Featured Posts
Every company today is headed for a Brave New World of eCommerce …. and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like…
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Time to Replace your Online News Room with Facebook!,
05 Aug 2009 in Featured Posts
Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room.
The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo…
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Forget Audience Segmentation – Segment by Conversation!,
30 Jul 2009 in FeaturedPosts
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to experiment with Social Media fell into the trap of…
