Bio: Paul Chaney
Posts by Paul Chaney:
Balance Your Personal and Corporate Branding,
10 Jun 2010 in Featured Posts& Headline& Marketing& Marketing Tools& Strategy and Tactics
There seems to be a new emphasis on personal branding, especially as it pertains to achieving a balance with the corporate brand.
If you work for a company, should you focus on personal branding or keep the corporate brand at the forefront?
The Future of Email Marketing,
30 Apr 2010 in Customer Relationships& Email Marketing& Featured Posts& Headline& Marketing& Marketing Tools
This question was asked recently at LinkedIn: “Is email marketing dead?” How many times have I heard that before or, even worse, the pronouncement of its demise? The first time I recall hearing the statement was at Blog Business Summit in 2005 when…
Know the ‘Why’ Before the ‘How’ of Social Media,
21 Apr 2010 in Blogging& Featured Posts& Headline& Marketing& Marketing Strategy& Social Media& Strategy and Tactics
I was in a Barnes & Noble store recently and noticed a shelf area called “Trends in Business.” On it was one book after the other touting the virtues of social media for marketing purposes.
What concerned me was that most of the titles related…
Social Media Works for Business, Study Says,
30 Mar 2010 in Featured Posts& Headline& Marketing& Marketing Tools& Social Media
I don’t want to say I told you so, but social media works for business and, finally, there is strong evidence to substantiate that claim.
Several research reports over the past couple of months have validated the influence of social networks like …
Google Buzz, Noise and Relevance Filtering,
17 Feb 2010 in Featured Posts& Headline& Marketing& Social Media
What if Google Buzz wasn’t about owning the drinks, but the bar itself? In other words, what if it’s purpose wasn’t as a place for users to converse, but as THE place where all user conversations happen?
In other other words, what if Buzz wasn’t r…
Restaurants Are Obvious Choice To Engage In Social Media,
31 Dec 2009 in FeaturedPosts
Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing. Just the other day, my friend Mary McKnight and I were discussing the matter and both agreed restaurants, bars and such other…
Restaurants Are Obvious Choices To Engage In Social Media,
31 Dec 2009 in Featured Posts& Headline
Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing.
Wedding Photographer Uses Facebook to Market Business,
07 Dec 2009 in Featured Posts
Inc.com recently reported that 91 percent of Inc 500 companies are using social media in some form.
Not only are large corporations beginning to get social media, small businesses are as well. As a case in point, Austin, Texas, wedding and portrait…
Mojitos As a Social Object: How a Miami Realtor Uses Social Media To Build Her Business,
25 Nov 2009 in Featured Posts
Ines Hegedus-Garcia is a real estate agent in Miami, Florida, who uses a number of social media tools to market her business. “I use a variety of applications to reach different groups of people,” says Garcia. “Some inhabit one social network such as…
The Model Small Business Blogger: J. D. Iles and Signs Never Sleep,
12 Nov 2009 in Featured Posts
In my most recent Daily Fix post I made the boast that social media works for small business and that I had proof. Delivering on my promise to provide such evidence, here’s the first of a series.
If there is one small business owner I could point t…