Bio: Paul Barsch
Posts by Paul Barsch:
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Long Tail Vs. The Blockbuster,
14 Dec 2009 in Featured Posts& Marketing Strategy& Strategy and Tactics
Ever since Chris Anderson penned “The Long Tail”, it’s commonly accepted that products with low sales volume can, en masse become bigger markets than sales of blockbuster products. However, a recent Economist article takes a different angle,…
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Of Risk Control and Thanksgiving Turkeys,
24 Nov 2009 in Featured Posts& Marketing Analytics and Modeling& Marketing Strategy& Strategy and Tactics
To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge of future conditions. For proof, we need to look back to a day-in-the-life of a turkey, and implications of not preparing for possible …
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Going For Growth–In China,
12 Nov 2009 in Featured Posts& Global Marketing& Marketing Leadership& Marketing Strategy
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and…
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Beyond ZIP +4 To Location Intelligence,
02 Nov 2009 in Featured Posts& Marketing Analytics and Modeling& Marketing Automation& Marketing Strategy
In the United States, ZIP +4 assists marketers in targeting customers by city, neighborhood, or street, but geospatial location intelligence can help marketers perform much deeper analysis. And “analysis” is where the real value of geospatial lies.
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Marketing Lessons Learned From Micro-Finance In India,
15 Oct 2009 in Featured Posts& Global Marketing& Marketing Leadership& Marketing Strategy& Pricing& Product and Services Marketing& Strategy and Tactics
Besides Wall Street bankers, the poor of the world need access to financial liquidity too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the…
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Customer Service Queues: Fair, Fast Or First?,
29 Sep 2009 in Customer Behavior& Customer Relationships& Featured Posts& Marketing Analytics and Modeling& Marketing Automation& Marketing Strategy& Segmentation and Targeting
With limited customer service resources, companies are challenged to deliver access to service in an expedient, fair and cost-effective manner. Since customers hate to wait, how can a company balance available resources and service–to…
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Beating The Placebo Effect: Red Pill or Blue?,
14 Sep 2009 in Branding& Customer Behavior& Featured Posts& Market Research& Marketing& Marketing Strategy& Promotional Strategies
Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say about the inner workings of the human brain and what does any of this have to do with…
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Methods to Systematically Reduce Customer Choice,
26 Aug 2009 in Customer Behavior& Featured Posts& Marketing Analytics and Modeling& Marketing Strategy
New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is more.” And while marketers inherently know that too much choice leads to cognitive meltdown, sometimes we’re confounded with…
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The Moneyball-itzation of Marketing,
11 Aug 2009 in Customer Behavior& Featured Posts& Marketing Analytics and Modeling& Marketing Leadership& Marketing Strategy
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self…
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Zero Latency: The Next Arms Race,
29 Jul 2009 in Featured Posts& Marketing Analytics and Modeling& Marketing Leadership& Marketing Strategy
In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a…
