Bio: Paul Barsch
Posts by Paul Barsch:
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Know Your Audience When Telling Stories,
14 Sep 2010 in Customer Relationships& Featured Posts& Global Marketing& Headline& Marketing& Strategy and Tactics
Marketers inherently know it’s easier to tell a story than sell someone on the key features and benefits of a product or service. As Seth Godin points out in All Marketers Are Liars, good stories “engage the consumer” and “appeal to our…
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The Long-Term Value of Community Relations,
30 Aug 2010 in Ethics& Featured Posts& Marketing Leadership& Metrics & ROI
Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets pegged to quarterly objectives, a myopic focus…
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Sad Shoppers Spend (Sniffle) More,
18 Aug 2010 in Customer Behavior& Featured Posts& Headline& Marketing
If you are depressed or even a little bit sad, keep your wallet at home. That’s the advice from experiments conducted by social psychologists at Harvard, Stanford and other universities. Behavioral research studies show that “feeling sad” may…
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The Science Behind Moving from Clutter to Clarity,
03 Aug 2010 in Customer Relationships& Featured Posts& Headline& Marketing Analytics and Modeling& Merchandising& Pricing
Previous retailing philosophies included such gems as “stack it high and watch it fly” and “more choice is better.” However, some multi-national retailers have discovered that reducing store inventory can actually improve the customer…
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The Zero Latency Future is Now,
22 Jul 2010 in Featured Posts& Marketing Analytics and Modeling& Marketing Leadership& Public Relations
Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to…
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Reputation Management Is Not Needed … Until It’s Needed,
09 Jul 2010 in Featured Posts& General Management& Marketing Leadership
Poet Robert Burns is widely credited with the phrase, “The best laid plans of mice and men often go astray.” Relating this phrase in a business context, it stands to reason no matter how much a company orchestrates activities and executes its…
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Presentations 201: Stay Within Your Time Limit,
21 Jun 2010 in Academia/Training& Featured Posts& Headline& Marketing Leadership& Tradeshows and Seminars
There are many presentation worst practices well-documented on the Internet, especially concerning the use of PowerPoint slides. However, a top five worst practice employed by some marketing professionals is the overtime presentation, or more…
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5 Strategies for Surviving Contagion,
09 Jun 2010 in Featured Posts& General Management& Global Marketing& Headline& Marketing& Marketing Analytics and Modeling& Marketing Leadership& Marketing Strategy
In a tightly interdependent global economy, information is exchanged everyday between people, communication networks and computers. Sometimes the information flow is benign or favorable. However, when the flow consists of gossip, rumor, bad news or…
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Recognize the Signs of Contagion,
24 May 2010 in Featured Posts& General Management& Global Marketing& Headline& Marketing Leadership& Marketing Strategy
Think back to January 2008. Was your company prepared for the coming financial crisis that would happen later that year with Bear Stearns and Lehman Brothers collapsing? Even better, look further back to April 2, 2007 when New Century Financial …
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Customer Experience: Health Care by Design,
13 May 2010 in Customer Relationships& Featured Posts& Headline
As health care insurance premiums rise year over year and out-of-pocket expenses rise in tandem, patients are beginning to realize that they no longer must accept 1960s-style doctor offices and plastic plants in the hospital lobby. In fact, in…
