Bio: Paul Barsch
Posts by Paul Barsch:
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Is Telecommuting a Good Thing for Marketers?,
05 Sep 2006 in Featured Posts& General Management
In a cost-cutting move, many companies are selling real estate holdings, consolidating corporate campuses and encouraging employees to work from home….
Marketing, unlike a job in manufacturing, seems to be one function suitable for telework. I…
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You Need Marketing Bootcamp!,
23 Aug 2006 in Academia/Training& Featured Posts& General Management& Marketing Leadership
World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some of the world’s very best and up and coming talents. If the world…
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Public Speaking Shakes Most Marketers,
30 Jun 2006 in Academia/Training& Featured Posts& Marketing Leadership
You would think marketing professionals, of all people, would be good public speakers. The bad news is: they’re not….
Even though most Americans fear rattlesnakes and death more than public speaking, you would think marketing professionals wou…
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Useless Competitive Intelligence,
08 Jun 2006 in Featured Posts& General Management& Market Research
Through my 15-year marketing career, spanning three Fortune 500 companies and a stint in Silicon Valley…
…I’ve discerned that the competitive intelligence function in most companies can be categorized into three buckets…
* Useless or Ne…
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Apple Serves Up Caviar, Crackers and Crow,
17 May 2006 in Featured Posts& General Management& Sales
Steve Jobs is serving up a little crow to all naysayers that said Apple stores would go the way of the Mauritius dodo bird…
Today’s Wall Street Journal contained an article titled “How Apple’s Store Strategy Beat the Odds.” It seems that Appl…
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Deepening Your Competitive Intelligence,
09 May 2006 in Featured Posts& Market Research& Marketing Strategy& Sales& Strategy and Tactics
It’s the chicken-and-the-egg quandary. As marketers, we don’t have time for competitive intelligence because we’re focused on direct marketing campaigns, trade shows and…
…anything involving creating customer interactions. However, three mon…
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Do Companies Care About Customer Insight?,
26 Apr 2006 in Customer Behavior& Customer Relationships& Featured Posts
The most recent Business Week on the newsstands (April 24, 2006) contains a special report on Innovation conducted with Business Week and Boston Consulting Group….
One key finding is innovative companies tend to have a better understanding of …
