Bio: Paul Barsch
Posts by Paul Barsch:
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Instagram and Facebook: Is It the Pairing of Beauty and the Beast?,
20 Apr 2012 in Featured Posts& Graphic Design and Packaging& Marketing
For some Silicon Valley companies, the mantra is: “Slap code together, design a quick user interface, and get it to market.” And above all, as Mark Zuckerberg would remind us, “Keep shipping.”
That kind of talk probably gives Instagram fo…
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The Rise of E-readers: Two Huge Marketing Implications,
22 Sep 2011 in Customer Behavior& Featured Posts& Headline& Pricing& Social Media
This year, for the first time ever, Amazon sold more electronic books than printed ones. And Kindle e-readers are flying off the shelves, and one article suggests Barnes and Noble’s saving grace will be its Nook reader.
What gives with this su…
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Has Personalized Filtering Gone Too Far?,
12 Aug 2011 in Content& Featured Posts& Headline& Marketing Analytics and Modeling& Social Media
In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine…
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Data Deluge Means No More Leonardo Da Vinci Types,
26 Jul 2011 in Featured Posts& General Management& Headline& Marketing& Marketing Analytics and Modeling
Think of Leonardo da Vinci and such images as “Mona Lisa” or “The Last Supper” probably come to mind. Labeled by scholars as the original Renaissance Man, Leonardo was known in his day as scientist, inventor, and artist. And while many…
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Shock and Awe: FDA Takes Wrong Approach to Influence Smokers,
07 Jul 2011 in Advertising& Ethics& Featured Posts& Headline& News& Public Relations
Will a picture of an autopsy or a bloody skull persuade smokers to stop puffing away? Governments around the world are convinced more obscene and graphic warnings are necessary to scare smokers away from their cigarettes. However, these efforts seem…
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Transparency: Do You REALLY Want to Know What’s In There?,
31 May 2011 in Featured Posts& Headline& Marketing Analytics and Modeling& Marketing Leadership& Product and Services Management
From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the…
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Build a Better Customer Experience (& Build More Business),
09 May 2011 in Customer Relationships& Featured Posts& Headline& Pricing& Product and Services Management& Website Development and Design
Design isn’t just for products—it should be a careful consideration in the overall customer experience. Case in point, with its “Dream it. Build it. Drive it” program, BMW is taking the concept of a personalized customer experience to a…
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5 Interview Tips for Unleashing Your Inner Charlie Rose,
25 Mar 2011 in Featured Posts& General Management& Headline& Marketing Leadership
Hiring the wrong person can be very costly. A recent New York Times small-business blog post estimates that a bad hire costs a business $40,000 or more. To be sure, applicant screening and reference checks are an important part of the hiring process…
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Home Sweet Home: Businesses Bringing Production Back to the U.S.A.,
10 Mar 2011 in Customer Relationships& Featured Posts& General Management& Headline& Marketing Leadership& Marketing Strategy& Product and Services Management& Public Relations& Word of Mouth Marketing
On a cold, blustery day at 1 p.m., your supply chain and operations managers call a meeting to discuss outsourcing the manufacturing of a best-selling item to China. While facts and figures for cost savings and lead-time reductions are bandied about…
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Presto! 5 Steps to Magically Fix a Boring Presentation,
18 Feb 2011 in Content& Customer Relationships& Featured Posts& General Management& Headline& Marketing& Promotional Strategies& Strategy and Tactics
Not every presentation is chock full of interesting content. Sometimes, the subject matter is either too technical, hard to comprehend, or just of passing interest to your audience. And though one solution might be to not present such content in the…
