Bio: Nedra Weinreich
Nedra Weinreich is a consultant, author and blogger working in the field of social marketing. No, not that new definition of social marketing. The social marketing that's been around for decades, applying marketing principles to promoting health and social issues and bringing about positive behavior change.
Since 1995, as the president and founder of Weinreich Communications, Nedra has worked with nonprofits and public agencies across the US and internationally to help people improve their health and well-being, and bring about social change. She is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide" and writes the Spare Change blog (http://www.social-marketing.com/blog/).
Through the periodic Social Marketing University trainings she offers (http://www.squidoo.com/smu/), as well as other workshops and conference sessions, Nedra spreads the gospel of social marketing so that others can put these powerful tools to work on their own issues.
As a lecturer at the University of California at Los Angeles (UCLA) School of Public Health and formerly at Georgetown University, Nedra teaches a graduate-level course on social marketing. She earned her Master’s degree in Health and Social Behavior from the Harvard School of Public Health.
Nedra lives in Los Angeles with her husband and two wonderful children. In the few moments she has between family, work and blogging, she enjoys learning to play the cello, watercolor painting and writing children's books (none published yet, though!).
Posts by Nedra Weinreich:
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Are You a Jazz Marketer?,
03 Jul 2007 in Featured Posts
I recently came across an article called I Would Rather Be A Jazz Programmer. The article distinguishes between rockstar programmers (which are apparently what companies are looking for these days) and jazz programmers. Before I even read the content…
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Harnessing Nostalgia,
01 Jun 2007 in Featured Posts
A few times recently I’ve felt that brief wave of sadness and longing in the pit of my stomach that signals a nostalgic episode. Something will trip a bunch of connected neurons and suddenly I’ll be transported back in time, feeling for a split…
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The Imaginable Warmness of Being Sacrum,
09 Mar 2007 in Featured Posts
It can be tough to find a job in the advertising biz. Especially if you’re in Germany and want to work in the “British Empire or Americas.” So what do you do? You might start a blog about your job search and reach out to other bloggers, like Sacrum…
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What Does Your Face Look Like?,
14 Feb 2007 in Featured Posts
On Sunday morning I treated my kids to a funny face pancake at IHOP (the International House of Pancakes, for those of you who are actually “international” and therefore wouldn’t know)….
While there, I was struck by the fact that every one of th…
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Colonoscopies are not Colas: The Challenge of Social Marketing,
11 Jan 2007 in Featured Posts
Back in the ’50s, Gerhard Wiebe asked the question “Why can’t you sell brotherhood like you sell soap?” and thus the field of social marketing was born.* This question has formed the basis of wide-ranging efforts addressing issues like preventing…
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Grok Me, Baby! (or, Marketing to Introverts),
21 Dec 2006 in Featured Posts
This week, I saw firsthand the power of speaking to people in a way that resonates with their own experience and inner landscape….
A post I wrote on my blog last week about marketing to introverts seems to have made a connection with many people,…
