Marketers need to take a global view of the ways in which they interact with their customers. Even a business function such as billing—likely on the lower rungs of the marketing hierarchy—holds great promise as a strategic marketing tool.
Join the MarketingProfs Community Today ... IT'S FREE!
MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web.