Bio: Mike Wagner
Mike Wagner
As founder and president of White Rabbit Group, Mike Wagner has focused his energies on creating a model of branding every business leader can grasp and apply to their organization: Brand Ownership.
Mike’s understanding of creative and competitive business cultures was formed at Franklin Covey and Saturn where he witnessed how brand critical standards resulted in exceptionally successful marketing and sales processes.
In the early days of Internet marketing, Mike was instrumental in leading a web development company into Inc. Magazine’s 500 fastest growing companies. Helping clients make sense of e-business when others could not, his insight as an Internet business strategist won over clients that included Wells Fargo, Principal Financial Group, AOL Time Warner publishing, and more.
Mike speaks, trains, and coaches clients across the nation. His messages and workshops help business leaders re-imagine their brands and creatively practice enterprise-wide brand ownership. He is the author of the professional business blog, Own Your Brand.
Posts by Mike Wagner:
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Aspire to Greatness: Shave Your Legs!,
27 Nov 2006 in Featured Posts
Tim Jackson shaves his legs. Troubling? Yes, but as usual he has a good reason for doing so….
It started as a childhood aspiration. Young Timothy was determined to join the world of professional bike racing and be like his hero, Greg LeMond. At t…
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Is Your Brand a Joke?,
14 Nov 2006 in Featured Posts
There are at least two big ways to get laughs …. – tell a joke or do improv….
A comedian who simply tells jokes is trying to sell the audience a clever story and a punch line. Their compensation: laughter. On a good night their warehouse of pu…
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Quality Is Not Enough,
26 Sep 2006 in Featured Posts
Warren is driving the brand new Saturn Aura XE sedan all by himself. He’s surprised – …. this is a first for him….
Warren Brown is an automotive journalist for the Washington Post and he’s participating in a “ride and drive” exhibition put on …
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There’s Something About Mary,
09 Aug 2006 in Featured Posts& General Management& Marketing Strategy
Some people say Mary is scary. But I say there’s a lot to love….
Mary Minnick is not a “pat-you-on-the-back-atta-boy” kind of leader. As much as I need that kind of “parental encouragement” every now and then, being the corporate “mom” isn’t her …
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Hate My Brand… Please!,
26 Jul 2006 in Featured Posts
“I hate these shoes for the way they look and what they stand for– complete disregard for class, decorum and style in the name of personal comfort.”…
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Code Blue: Your Brand is Dying!,
11 Jul 2006 in Branding& Customer Relationships& Featured Posts& General Management
She was pleasant, smiling, knowledgeable and about to let her company’s brand die….
I was standing in the lobby of my bank (when was the last time you were actually in a bank lobby?) and she was my teller. I was asking for a little consideration….
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5 Questions that Kill Your Brand,
22 Jun 2006 in Branding& Featured Posts& General Management& Marketing Strategy
Business people are practical. They are reasonable people making reasonable decisions – and that’s their problem. Begin with pragmatism and you kill the brand. A pragmatic point of view can be your worst enemy….
Following are five pragmatic quest…
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You’re with Who, Mate?,
14 Jun 2006 in Branding& Customer Relationships& Featured Posts& Marketing Strategy& Metrics & ROI
When Tim Jackson landed in Australia he had his work cut out for him. Tim is Masi Bicycle’s brand manager and he was “down under” to launch the brand….
That’s not to say there were no Masi bikes being sold in Australia, but you’d need a micromete…
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Branding Is Dead …. Long Live Branding!,
05 Jun 2006 in Branding& Featured Posts
Doc and Hugh said branding was dead nearly two years ago….
Maybe so, but Robert isn’t so sure.
There seems to be enough left of branding to “irritate” Johnnie Moore, agitate Alan Mitchell and ignite Neil Boorman’s earthly branded goods.
I’ve met … -
Seth Says: Discuss Amongst Yourselves,
05 Jun 2006 in Blogging& Featured Posts
This weekend Seth Godin launched 1,000 conversations -
- well, maybe not 1,000. I haven’t counted them all, but he definitely generated more than a few postings and comments in the blogosphere.
What’s remarkable is the way he did it: By refusing to…
