Bio: Mike Schultz
Mike Schultz, President of the Wellesley Hills Groupis world-renowned as a consultant and expert in services marketing and rainmaking. His practice focuses on strategy for service and technology businesses in the areas of branding, marketing, and lead generation.
Along with his client practice and management responsibilities, Mike is the Publisher of RainToday.com, the premier online source for insight, advice, and tools for growing a service business. Mike has led RainToday.com from a startup to the leading online magazine focused on marketing and selling for professional services.
Mike is a well-known speaker in his areas of expertise, delivering keynotes and speeches for such organizations as MarketingSherpa, Business Marketing Association, American Marketing Association, Direct Marketing Association, CPAmerica, Association of Accounting Marketing, Society for Marketing Professional Services, and a number of major colleges and universities.
Over 60 publications such as Business Week, Inc. Magazine, Publisher's Weekly, Sales and Marketing Management Magazine, and others have featured Mike's original articles and white papers, and frequently quote him as an expert. Mike’s most recent research work includes Making Lead Generation Work for Professional Services, How Clients Buy: The Benchmark Report on Marketing and Selling Professional Services, and What's Working in Lead Generation: The Benchmark Report on How to Spend Your Time, Energy, and Money for the Best Marketing ROI in B2B Professional Services.
Mike’s clients include: Fidelity Investments, Communico, Monitor Group, Mellon Financial, John Hancock Financial, Dun and Bradstreet, Deep Customer Connections, Fleet Financial, Everon Technology Services, Trustee Leadership Development, and many other professional services organizations of all sizes.
Mike is a graduate of Brandeis University in Waltham, MA with a B.A. in American Studies, and holds an M.B.A. from the F.W. Olin Graduate School of Business at Babson College (where he often returns to deliver specialized classes to graduate students). Mike also enjoys fly fishing and golf, and actively studies and teaches the traditional martial arts of Kokondo Karate and Jukido Jujitsu, holding the ranks of black belt and Sensei in each.
You can email Mike at mschultz@whillsgroup.com or contact him through his website at www.whillsgroup.com
Posts by Mike Schultz:
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To Discount Or Not To Discount Your Service Fees,
23 Jan 2008 in Featured Posts
You never see this one on a consulting or professional services firm website: “We offer excellent services and deliver superior value, but our prices are negotiable. What you’ll pay really depends on whether we’re hurtin’ for business this month,…
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Marketing Plans Before Business Plans,
15 Jan 2008 in Featured Posts
A RainToday.com recent webinar attendee asked via email: Many mid-sized professional services firm have no business plan and I’ve had to use the marketing plan to “back into” a business plan or general direction for the year. I find this is the case…
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What Brands Do for Business,
09 Jan 2008 in Featured Posts
Walk around any marketing conference and you can hear folks talking about brand. Typically much of the discussion centers around brand tactics: how to create a brand identity, how to build brand messages, how to test for brand penetration, and how to…
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How Important Is Targeting in Lead Generation?,
09 Apr 2007 in Featured Posts
There are many excuses for why people don’t spend the time and the diligence targeting possible buyers one-by-one for their services and products.Let’s look at the excuses (and, yes, they are excuses) outlined here….
Cleaning up prospecting lists…
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Lead Generation: It’s Getting Hot in Here,
16 Jan 2007 in Featured Posts
In the upcoming Future of Lead Generation for Professional Services benchmark research report (to be released on RainToday.com in early February, 2007), we asked 726 leaders in professional service businesses a number of questions about their lead…
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Is Publishing a Book Worth It?,
02 May 2006 in Content& Featured Posts
I can’t tell you how many times I’ve heard someone say, “You should publish a business book….
….It’ll be great for your brand, your leads, and your overall revenue growth. Great marketing tactic, that book writing.” Makes sense.
Maybe it’s my r…
