Mike is a Partner at PJA Advertising and Marketing, where he oversees strategy and operations in Cambridge and San Francisco.
Mike advises senior marketers at clients such as Novell, GE Healthcare, and Infor on messaging, advertising strategy, and marketing accountability.
He has an MBA from Yale, and a Bachelor's degree in English from Notre Dame (and he remains a passionate Notre Dame football fan, as painful as that has been lately).
While still a Chicago boy at heart, Mike lives in Arlington, MA with his wife and four kids.
You can follow Mike on Twitter @motoole1
2010 In Social Media,
06 Jan 2010 in Featured Posts& Headline
I covered my five highlights from 2009 earlier in this space, and am following with my top social media predictions for 2010.
Social Media Dreamin’: The 2009 Edition,
30 Dec 2009 in Featured Posts
I host an internet radio show/podcast called This Week in Social Media . We start each week by looking at trending stories that highlight the best (dreams) or worst (nightmares) of social media. My look back is inspired by the stories that got under…
Why The FTC Ruling Is Good For Marketers,
15 Oct 2009 in Featured Posts
Last week, the FTC issued its first update in 30 years guiding the relationship between advertisers and the people who endorse their products.
It is no fun to side with the regulators, but I’m with the FTC on this one*. As stated in their “Guides” …
The Key to Marketing in an Online Community? Not Marketing.,
20 Jul 2009 in Featured Posts
Humility, patience, and generosity are not the virtues we typically associate with corporations, but these are exactly the qualities it takes to be good members of an online community. Or so we found in our recent survey of about 3,000 global IT…
Marketers: More Hockey, Less Figure Skating,
24 Jun 2009 in Featured Posts
I first heard the hockey/figure skating analogy from Evan Grossman, an old friend and former client. Evan was a founder of HookMedia back in the late 90s, a pioneer in online advertising. He used the analogy to compare the then-nascent field of…
A Second Life for LinkedIn,
12 May 2009 in Featured Posts
If you’re anything like me, your experience with LinkedIn looks something like this chart illustrates, below. To be clear, I don’t consider myself a power user. I fully acknowledge that there are millions of people who have seen the potential of…
Positioning: Another Pretty Girl at the Ball?,
20 Jan 2009 in Featured Posts
“Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.” – Ann Handley…
75 Posts on Inspiration,
09 Sep 2008 in Featured Posts
PJA Scratch: On launching an internal innovation blog, and what we’ve learned …
The Global IT Community Loves Coldplay,
01 Sep 2008 in Featured Posts
PJA and ITToolbox recently released the 3rd wave of research on social media and the IT professional. The first two surveys were focused on information consumption habits, specifically how Web 2.0 channels and communities–such as blogs,…