Bio: Michael McLaughlin
Michael McLaughlin is a principal with MindShare Consulting LLC, a firm that helps professional services organizations reach more clients, land profitable work, and build resilient businesses.
He’s the author of Winning the Professional Services Sale, which offers professional service providers, business development managers, and firm leaders new strategies to identify, qualify, and close any services sale.
McLaughlin is also the coauthor of Guerrilla Marketing for Consultants, the first book to apply the principles of Guerrilla Marketing to the business of consulting and professional services.
Learn more: www.mwmclaughlin.com www.MindShareConsulting.com Twitter: mwmclaughlin
Posts by Michael McLaughlin:
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The Power of YOU in the Customer Experience,
19 May 2011 in Customer Relationships& Featured Posts& Headline
There’s little doubt that we’re in the “customer experience” era. In their recent Daily Fix posts, for instance, Paul Barsch and Linda Ireland offered insights on how leaders are transforming their businesses with bold strategies aimed at the all…
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Aim at Foot–Shoot Repeatedly,
06 Jul 2006 in Buzz Marketing& Customer Relationships& Featured Posts
AOL, the beleaguered online service, is probably glad that the month of June is over….
Besides aggravating many long-time customers by inserting ads into their emails, AOL execs found themselves in the spotlight for shooting themselves in the foo…
