Bio: Michelle Rebecca
Posts by Michelle Rebecca:
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Is Your Brand Promise Being Delivered From the Inside Out?,
04 Apr 2013 in Customer Relationships& Ethics& Featured Posts& General Management& Headline& Marketing
A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand…
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Four Marketing Takeaways From the B&N College Marketing Report,
30 Oct 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline
Barnes & Noble College Marketing recently published a report detailing its survey of 7,500 college students nationwide regarding their perceptions about advertising practices and their consumption patterns. The report draws a number of…
