Bio: Michele Miller
Michele Miller is director of Content Strategy at Empathy Lab in suburban Philadelphia where she leads strategic and creative content initiatives across industry verticals, distribution channels and devices.
Posts by Michele Miller:
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Two Questions That Stump Businesses About Content Marketing,
21 Feb 2013 in Content& Content Marketing& Featured Posts& General Management& Headline& Marketing
Recently, Forbes posted an article specifically pointing out the pitfalls of not considering content as a product that requires a business plan to make it operational. The author, Erin Scime, also repeatedly used a term I thought was my own personal…
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That’s Edutainment: Why You Should Create Content That Educates and Entertains,
09 Jan 2013 in Content& Customer Relationships& Featured Posts& General Management& Headline& Marketing
Cruising at an altitude of about 30,000 feet does funny things to your head. Perhaps it’s the canned oxygen, or the gentle, massage-like rumble of the seat. In my case, it could just be flying anxiety coated with a gooey layer of the realization of…
