Bio: Michele Linn
Michele is the Executive Editor of the Content Marketing Institute where where she works with Joe Pulizzi and a fabulous group of contributors who know a lot about content marketing. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Find her blogging with her "Savvy Sisters" at Savvy B2B Marketing or follow her on Twitter: @michelelinn.
Posts by Michele Linn:
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3 Ways to Handle the Unpredictable Behavior of the B2B Buyer,
04 Aug 2010 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketing
You know who gives me the best business advice without trying? My two-and-a-half-year old daughter. Lately, I can’t help but be struck at how similar she is to a typical B2B buyer.
They’re independent.
My daughter’s favorite sentence is,   -
Planting a New Content Marketing Initiative? Consider These 4 Tips,
25 May 2010 in Blogging& Content& Content Marketing& Featured Posts& Headline
Every year, I have plans to grow a vegetable garden. I just love the idea of growing my own food and knowing exactly where it comes from. But every year, something stops me (a broken ankle, taking care of a newborn while launching my business . . ….
