Bio: Michael Rubin
With his mantra “it’s about the people, not the technology,” Michael E. Rubin serves as the Social Media Strategist for Fifth Third Bank. As one of the first employees of the Word of Mouth Marketing Association (WOMMA) and the Social Media Business Council, Michael has made his career helping Fortune 500 brands put Social Media to work.
With more than ten years experience in marketing and PR, Michael has partnered with the world’s leading marketers and industry experts to develop Social Media and Word-Of-Mouth into a mainstream marketing disciplines.
Michael serves on the Advisory Committee of the Institute for Social Media at Cincinnati State University, and has lectured on social media at both the University of Cincinnati College of Business and Leadership Northern Kentucky. He resides in Cincinnati with his wife Pam, dog Ruby, and cat Chainsaw (long story). Last but not least, Michael remains a die-hard Chicago Cubs fan and proudly eat hot dogs with ketchup.
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Michael E. Rubin
Call me: 847-370-3421
Email me: merubin@gmail.com
Tweet me: http://twitter.com/merubin
Start here --> http://flavors.me/merubin75
The views expressed in this post are my own and not those of Fifth Third Bank or any of its affiliates or subsidiaries or of any person or organization affiliated with or doing business with Fifth Third Bank.
Posts by Michael Rubin:
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It’s Not About You,
28 Sep 2007 in Featured Posts
Lois Kelly, author of Beyond Buzz and principal of Foghound, recently posted something rather profound on her blog. In a recent meeting, Mike Lundgren, Creative Technology Director for interactive agency VML, made a comment that made me sit up in my…
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Social Networks: Go or No-Go for Growth?,
24 Sep 2007 in Featured Posts
Last week, I delivered an overview on the social media universe to a client entitled Social Media University. During the conversation about social networking, one of the executives asked me for my opinion of whether or not they ought to consider…
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How to Start Being Successful in Social Media,
19 Sep 2007 in Featured Posts
“This happened once before, when I came to your door,
No reply.”
- The Beatles, “No Reply” from Beatles ‘65
When asked to define social media, here is one way I have done it: “Social media is about effectively using online media to enable and/or crea… -
Social Media on the Day Everything Changed,
11 Sep 2007 in Featured Posts
All too often, when we talk about social media, undue attention and focus gets placed on the technology. It’s easy to understand why. Technology is sexy and exciting, and it’s fun to write about it with an exclamation point after it (Twitter!…
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Mattel Apology Leaves Social Media Toys Unwrapped and Unused,
06 Sep 2007 in Featured Posts
Over on the WOMMA Facebook Group, Shannon Stairhime has started a conversation about the Mattel situation. In the post, Shannon asks for evaluations of Mattel’s performance in building consumer trust. Here’s my take: It was a great apology. WOM…
