Bio: Michael Rubin
With his mantra “it’s about the people, not the technology,” Michael E. Rubin serves as the Social Media Strategist for Fifth Third Bank. As one of the first employees of the Word of Mouth Marketing Association (WOMMA) and the Social Media Business Council, Michael has made his career helping Fortune 500 brands put Social Media to work.
With more than ten years experience in marketing and PR, Michael has partnered with the world’s leading marketers and industry experts to develop Social Media and Word-Of-Mouth into a mainstream marketing disciplines.
Michael serves on the Advisory Committee of the Institute for Social Media at Cincinnati State University, and has lectured on social media at both the University of Cincinnati College of Business and Leadership Northern Kentucky. He resides in Cincinnati with his wife Pam, dog Ruby, and cat Chainsaw (long story). Last but not least, Michael remains a die-hard Chicago Cubs fan and proudly eat hot dogs with ketchup.
-------
Michael E. Rubin
Call me: 847-370-3421
Email me: merubin@gmail.com
Tweet me: http://twitter.com/merubin
Start here --> http://flavors.me/merubin75
The views expressed in this post are my own and not those of Fifth Third Bank or any of its affiliates or subsidiaries or of any person or organization affiliated with or doing business with Fifth Third Bank.
Posts by Michael Rubin:
-
‘Influencers’? What’s That? (Not What You Think),
08 Jul 2011 in Content Marketing& Customer Behavior& Featured Posts& Headline& Marketing& Social Media& Word of Mouth Marketing
Who are the influencers? Ever since the New York Times Sunday Review published an opinion piece on the rising relevance of influencer metrics, that’s been the burning question on every marketer’s mind. But, as an innocuous comment from Beth Harte…
-
Twitter Is More than Just Noise,
13 Dec 2010 in Content& Featured Posts& Headline& Marketing& Social Media
I get the question all the time: “Who uses Twitter?” It’s usually delivered with a snarky tone and a nose up in the air. The subtext is unmistakable: “Isn’t Twitter just a bunch of babble?”
New data from the Pew Internet & American …
-
Use Social Media To Help Your Fans Tell a Story,
14 Oct 2009 in Featured Posts
In a recent video post, Time Managing Editor Josh Tyrangiel explained how to tell a story across multiple media. I found this fascinating because it reminded me that social media is about telling a good story.
Think about it. Why else are companies…
-
Surprise! Making Customers Happy Is a Key Benefit Of Web 2.0,
21 Sep 2009 in Featured Posts
Last week, McKinsey issued a new report about Web 2.0 technologies* and how they benefit the organizations that adopt them. Contained within the report was a minor nugget that should be of major importance: making customers happy is of huge…
-
Did Galileo Inspire Social Media? Four Parallel Observations.,
04 Sep 2009 in Featured Posts
Four hundred years ago, Italian astronomer Galileo Gaililei unveiled his newest innovation: a 3x telescope. This would enable him to prove a theory that would have profound impact on humanity: the Sun is the center of our solar system, not the Earth….
-
Why Dismissing Twitter as “Babble” is Foolish,
26 Aug 2009 in Featured Posts
Pear Analytics recently released a white paper that classified 40.5 percent of Tweets worldwide as “pointless babble” and only 8.7 percent as having “pass-along value.”
Naturally, the marketing universe blew up in controversy while the skeptics cac…
-
How to Get Great WOM: Get the ‘Little Simple Things’ Right Before They Turn Into ‘Big Ugly Things’,
18 Aug 2009 in Featured Posts
We who work in Social Media and Word of Mouth Marketing tend to complexify matters that should be really simple. Here’s the simplest way you can generate terrific WOM: get the “little simple things” right before they turn into “big ugly things”
Sce…
-
We Hear You! Why and How to Hire a Social Media Responder,
04 Aug 2009 in Featured Posts
Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the …
-
Is the Social Media Expert Going the Way of the Dodo?,
28 May 2009 in Featured Posts
Throughout the last 24 hours, word has spread quickly that the New York Times appointed Jennifer Preston as the news organization’s first Social Media Editor. As usual, the reaction to a positive and courageous first step forward into social media by…
-
10 Ways to Give Your Corporate Blog a Sense of Purpose,
17 Dec 2008 in Featured Posts
Over at Communication Overtones, Kami Huyse shared a beautiful sentiment: "The blog content should feel like a gift to the reader." She went on to share her ideas for 10 types of corporate blogs with a sense of purpose and mission to…
