Bio: Michael Perla
Posts by Michael Perla:
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What Are Their “Need States”?,
07 Aug 2006 in Customer Behavior& Customer Relationships& Featured Posts& Market Research& Marketing Strategy& Segmentation and Targeting
Mary Minnick, the relatively new CMO of Coke, likes to talk about 10 primal “need states” (e.g., hunger and thirst, health and beauty, etc.) in understanding the triggers around a customer purchasing one of Coke’s products, according to an…
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The Strategy Dilemma,
23 May 2006 in Content& Featured Posts& Marketing Strategy
Strategy can be both a complicated and straightforward subject to understand….
It can be both clarifying and confusing. In an article I wrote this week for the MarketingProfs Web site and newsletter, I tried to sum it up in about 3000 words …….
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What If You Had 3 Months to Live?,
11 Apr 2006 in Featured Posts& General Management
If you haven’t read Chasing Daylight by Gene O’Kelly, you are in for some deep thought and reflection….
Gene was CEO of the large accounting giant KPMG when he was told he had inoperable brain cancer and had “about” 3 months to live (he died last…
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Avaya CMO – Good Interview,
30 Mar 2006 in Featured Posts
This is a good piece in salesandmarketing.com w/ the CMO of Avaya – a $5B Telco out of Basking Ridge, NJ. A couple of lines I liked …
She’d rather be in the field than be “someone who is pretending to do marketing in an office in headquarters,” …
