Bio: Megan Leap
Posts by Megan Leap:
12 Ways to Improve B2B Social Media Marketing in 2012,
17 Nov 2011 in Featured Posts& Headline& Social Media
Want to add some rocket fuel to your B2B marketing in 2012? Get 12 big ideas for improving B2B social media marketing from the experts—our SocialTech 2012 Program Advisory Committee.
1. Deliver Relevant Content
“B2B social media is not about br…
It’s All About Your Customers: 5 Questions with Michael Brenner of SAP,
16 Nov 2011 in Content& Customer Relationships& Featured Posts& General Management& Marketing& Social Media
The greatest benefit of effective B2B social media marketing is the tremendous potential you have to develop meaningful relationships with your prospects. And no one understands this more than Michael Brenner, senior director of Global Marketing at…
10 Ways to Break Your Email Subscribers’ Hearts,
10 Nov 2011 in Email Marketing& Featured Posts& Headline
Back in the day, if you called someone a ‘man of letters’ (or woman, if you will), it meant they were smart and creative. And they could put it in writing. So, why do so many companies today neglect their letters, especially their emails? Instead,…
5 Email Marketing Lessons from Nigerian Scam Letters,
07 Nov 2011 in Email Marketing& Featured Posts& Headline
Every once and a while, an advance-fee fraud letter, often referred to as a Nigerian scam letter, makes its way past my spam filters to my inbox. Think there’s nothing we can learn about email marketing from overseas con artists? Think again.
Trick or Tweet: Top 8 Twitter Pet Peeves,
27 Oct 2011 in Featured Posts& Headline& Marketing& Social Media
Are you guilty of committing a Twitter faux pas? From typos in bios to automated direct messages, these are the gruesome Twitter pet peeves that could irk your profile visitors—and cost you followers.
1. Automated Direct Messages
What’s the Best Marketing Advice You Ever Received?,
27 Sep 2011 in Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
Throughout our marketing careers, we’re given a great deal of advice along the way, such as: “Set objectives and measure them,” “Keep it simple, stupid…” and “Focus on benefits, not features.” But have you ever gotten that one piece of advice that…
5 Ideas for Creating Sales-Driving Thought Leadership Content,
19 Sep 2011 in Blogging& Branding& Content& Featured Posts& Headline
You have a great product, a big marketing budget, and a hard-working sales team. But what do you really need to set your organization apart from the competition? Great thought leadership content.
Whether you’re a B2B or B2C, powerful thought leade…
3 All-Too-Common Social Media Marketing Myths,
06 Sep 2011 in Featured Posts& Headline& Social Media
While working on my presentation on improving social media marketing for this week’s FREE virtual conference, Digital Marketing World: Smarter Marketer, I couldn’t help think about some common social media marketing myths that really, well, drive me…
Top 5 Tips for Better Lead Nurturing Campaigns,
19 Aug 2011 in Email Marketing& Featured Posts& Marketing& Marketing Automation
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.
While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the …
What’s the Worst Marketing Advice You Ever Received?,
03 May 2011 in Customer Relationships& Ethics& Featured Posts& Headline& Marketing& Strategy and Tactics
Some bad advice is legendary. Like, “Floor it! There’s never any cops out at this time of night.” Or “Go ahead—what’s the worst that can happen?” (Which always precedes something truly terrible.)
But what about bad business advice? W…