Bio: Matt Snodgrass
Posts by Matt Snodgrass:
If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing,
20 May 2013 in Featured Posts& Headline& Social Media& Strategy and Tactics
Gamification. If you hear the word and immediately think of points, badges, and leaderboards, don’t worry—you’re not alone. The almighty Wikipedia defines gamification as “the use of game design techniques and game mechanics in non-game…
Stop Making These Four Public Speaking Mistakes,
11 Feb 2013 in Customer Relationships& Featured Posts& General Management& Headline& Marketing
I just woke up from a three-day hibernation caused by watching one of the most boring presentations of my entire life on Friday afternoon. The only good thing to come out of it was a quick list of what not to do when creating and delivering a…
Rain or Shine: Check the Forecast Before Sending Out Your Email Promotions,
17 Jan 2013 in Customer Behavior& Email Marketing& Featured Posts& Headline
Do you check the weather before you send your email promos? Maybe you should.
I recently received a promo from REI. The promo itself is good on multiple levels:
I love REI.
Winter is my favorite season.
I’ve always wanted to try snowshoei…
What Are You Doing Outside the Norm to Engage Your Customers?,
14 Jan 2013 in Content& Customer Behavior& Featured Posts& Headline& Marketing Thought Leadership& Strategy and Tactics
I watched a DVR’d football game recently. I wanted some football, so I found one I’d recorded and plopped down to watch the game.
At some point between a crying baby and dog that needed to go in and out 22 times, I forgot to fast-forward through t…
4 Reasons Content Marketing Isn’t as Frightening as You Think,
10 Nov 2011 in Content& Content Marketing& Featured Posts& Headline& Marketing& Social Media
Chances are you’ve heard of content marketing and might know what it is. But you may not have an idea of how to get started. It’s not as difficult as you think! The key to content marketing is having a strong content ecosystem that’s…
5 Reasons to Get Excited About Search Marketing School,
14 Sep 2011 in Featured Posts& Headline& Marketing& SEO Marketing& Strategy and Tactics
As the newly minted marketing manager for MarketingProfs University, I thought it would be fitting to share about our upcoming MPU course, Search Marketing School—and why it’s a big deal.
So, here are five reasons to get excited about Search Ma…