Bio: Matthew Grant
My name is Matthew T. Grant, PhD. I'm Managing Editor here at MarketingProfs. I divide my time between designing courses for MarketingProfs University and hosting/producing our podcast, Marketing Smarts. You can follow me on Twitter (@MatttGrant) or read my personal musings on my blog here.
If you'd like to get in touch with me about being a guest on Marketing Smarts or teaching as part of MarketingProfs University or, frankly, anything else at all, drop me a line.
Posts by Matthew Grant:
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Why Humor Belongs in Marketing (No Kidding!),
14 Oct 2011 in Content& Featured Posts& Headline& Social Media
Tim Washer—who is teaching a class in our MarketingProfs University course, Video Marketing Made Simple—is a funny guy. His videos, such as this one in support of Cisco’s Videoscape technology or this one promoting Cisco’s ASR 9000 as the…
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Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales,
12 Oct 2011 in Featured Posts& General Management& Headline& Marketing& Marketing Smarts& Sales
“You guys are a bunch of clowns who just do arts and crafts all day!”
Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these tw…
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Marketing Smarts Podcast: Frank Days on Agile Marketing,
05 Oct 2011 in Featured Posts& General Management& Headline& Marketing Smarts
With continually mounting pressure on marketers to get more done with less, all while trying to keep pace in a business world increasingly running at the speed of real time, many businesses are looking for more efficient and flexible ways to launch…
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Marketing Smarts Podcast: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business,
28 Sep 2011 in Featured Posts& General Management& Headline& Marketing& Marketing Leadership& Marketing Smarts& Strategy and Tactics
For this, the maiden voyage of the MarketingProfs’ “Marketing Smarts” podcast, I had the chance to speak with Lou Imbriano, former CMO of the New England Patriots and Gillette Stadium, and author of the recent Winning the Customer: Turn Consumers…
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How to Avoid Making Razzies-Worthy Videos,
20 Sep 2011 in Featured Posts& Headline& Marketing Tools& Social Media
Video can be a compelling marketing tool. If done right, video can bring your story to life, engage audiences on an intellectual and emotional level, and even boost search rankings.
But how do you do video right? And once you’ve created your video…
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Getting the Most Out of LinkedIn for B2B (and Beyond!),
08 Aug 2011 in 1& Featured Posts& Headline& Social Media
With more than 100 million users, LinkedIn is not just a social network that’s here to stay (MySpace, we hardly knew ye!), but it’s also the network getting the most attention from B2B marketers due to its “professional” status.
Marketers (B2B mar…
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3 Reasons Live Events Are Good Content Marketing,
13 Apr 2011 in Content& Content Marketing& Featured Posts& Headline& Tradeshows and Seminars
I recently had the good fortune of attending the 2011 Content Marketing Summit hosted by ten24 Web Solutions. (I was a stand-in for Ms. Ann Handley whose book I had the good fortune of giving away at the summit’s conclusion.) The experience reminded…
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Is the Web a Zero-sum Game?,
11 Mar 2011 in Featured Posts& Global Marketing& Headline& Marketing Automation& Strategy and Tactics
That was the question I considered while listening to HubSpot’s Brian Halligan discuss the Round D funding the company had just received from Sequoia Partners, Google Ventures, and Salesforce.com, among others.
Of course, the question didn’t pop …
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Where Does Your Blog Hurt?,
12 May 2010 in Blogging& Content& Featured Posts& Headline& Social Media
I had the distinct pleasure of serving, along with Michele Linn, as a “blog therapist” during last week’s B2B Forum. While this experience definitively demonstrated to me that blogs have become a fixture in the marketing mix (seems like everybody’s…
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MarketingProfs B2B Forum 2010: Integrating Social Media Into Overall Strategy,
06 May 2010 in Blogging& Content& Customer Relationships& Featured Posts& Marketing
My favorite sessionat the MarketingProfs B2B Forum was the “Case Study Swap Meet: Proven Success Stories Integrating Social Media into Overall Strategy.” It was ably run by “CK” Kerley and was jam-packed with experience-based insights on social media…
