Bio: Matthew Grant
My name is Matthew T. Grant, PhD. I'm the Managing Editor here at MarketingProfs, where my focus is primarily on PRO content. You can follow me on Twitter (@MatttGrant) or read my personal musings on my blog here.
If you'd like to get in touch with me about PRO content at MarketingProfs or, frankly, anything else at all, drop me a line.
Posts by Matthew Grant:
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Marketing Smarts Podcast: Saving NonProfits From Zombie Ideas!,
16 Nov 2011 in Featured Posts& Headline& Marketing Smarts& Non-Profit
People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of Marketing Smarts.
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Marketing Smarts Podcast: Why You Need a Marketing Technologist,
09 Nov 2011 in Featured Posts& Headline& Marketing Smarts& Marketing Tools
When I talked with Scott Brinker of ion interactive about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths.”
These are:
IT needs to move further out of the business of managing and imple…
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Start-Ups, Social, and Search: Thoughts from a Serial CEO,
02 Nov 2011 in Featured Posts& Headline& Marketing Smarts& Social Media& Strategy and Tactics
“It’s important to understand what your customers are saying,” Nichole Goodyear told me during this week’s Marketing Smarts Podcast, but then added, “It’s more important, from a marketer’s perspective, to ask, ‘What do you want them to be saying?’”
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Marketing Smarts Podcast: Social Media Monitoring Feeds on Brains,
26 Oct 2011 in Customer Behavior& Featured Posts& Headline& Marketing Smarts& Social Media
“Most of the Internet is noise,” says Aaron Weber of Spiral16, and who can disagree? Nevertheless, for all the noise, there is some meaningful “signal” there. The trick is figuring out how to isolate it and, more importantly, having done that,…
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Marketing Smarts Podcast: Unleashing Creativity One Team at a Time,
19 Oct 2011 in Featured Posts& Headline& Marketing Smarts& Strategy and Tactics
“You can’t have a one-legged stool.”
When a young Alicia Arnold heard those words, they didn’t sit right with her. After all, what about stools that you see in diners that have just one leg and are flared at the bottom?
Alicia, who serves as se…
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Why Humor Belongs in Marketing (No Kidding!),
14 Oct 2011 in Content& Featured Posts& Headline& Social Media
Tim Washer—who is teaching a class in our MarketingProfs University course, Video Marketing Made Simple—is a funny guy. His videos, such as this one in support of Cisco’s Videoscape technology or this one promoting Cisco’s ASR 9000 as the…
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Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales,
12 Oct 2011 in Featured Posts& General Management& Headline& Marketing& Marketing Smarts& Sales
“You guys are a bunch of clowns who just do arts and crafts all day!”
Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these tw…
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Marketing Smarts Podcast: Frank Days on Agile Marketing,
05 Oct 2011 in Featured Posts& General Management& Headline& Marketing Smarts
With continually mounting pressure on marketers to get more done with less, all while trying to keep pace in a business world increasingly running at the speed of real time, many businesses are looking for more efficient and flexible ways to launch…
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Marketing Smarts Podcast: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business,
28 Sep 2011 in Featured Posts& General Management& Headline& Marketing& Marketing Leadership& Marketing Smarts& Strategy and Tactics
For this, the maiden voyage of the MarketingProfs’ “Marketing Smarts” podcast, I had the chance to speak with Lou Imbriano, former CMO of the New England Patriots and Gillette Stadium, and author of the recent Winning the Customer: Turn Consumers…
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How to Avoid Making Razzies-Worthy Videos,
20 Sep 2011 in Featured Posts& Headline& Marketing Tools& Social Media
Video can be a compelling marketing tool. If done right, video can bring your story to life, engage audiences on an intellectual and emotional level, and even boost search rankings.
But how do you do video right? And once you’ve created your video…
