Bio: Matthew Grant
My name is Matthew T. Grant, PhD. I'm the Managing Editor here at MarketingProfs, where my focus is primarily on PRO content. You can follow me on Twitter (@MatttGrant) or read my personal musings on my blog here.
If you'd like to get in touch with me about PRO content at MarketingProfs or, frankly, anything else at all, drop me a line.
Posts by Matthew Grant:
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How Social Media Is Changing the Agency/Client Relationship,
08 Feb 2012 in Advertising& Branding& Featured Posts& Social Media
This week on the Marketing Smarts Podcast, we discuss the evolving relationship between agencies and clients in the era of social media. Our guest is Glenn Engler, CEO of Digital Influence Group, a full-service digital agency with “social media at…
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Marketing Smarts Podcast: Making the Most of the Mobile Moment,
01 Feb 2012 in Featured Posts& Headline& Marketing& Marketing Smarts& Marketing Tools& Mobile Marketing
“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and…
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Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee,
25 Jan 2012 in Branding& Buzz Marketing& Featured Posts& Headline& Marketing Smarts& Strategy and Tactics& Word of Mouth Marketing
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
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Marketing Smarts Podcast: Are You the Problem?,
18 Jan 2012 in Featured Posts& Headline& Marketing Smarts& Marketing Thought Leadership& Social Media
“Marketing only has so many things to talk about, and eventually you get to the point where it has to be about the mindset.”
Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, is pondering a question in thi…
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Marketing Smarts Podcast: How Useful Is Your Marketing?,
11 Jan 2012 in Content Marketing& Featured Posts& Headline& Marketing Smarts& Marketing Thought Leadership& Marketing Tools& Social Media
We know our marketing materials solve our problems. We have a product launching and need to get the word out, so we produce a press release. We want to improve our search rankings, so we blog like crazy. Sales people want something to leave behind,…
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Marketing Smarts Podcast: Mobile Marketing’s New Frontier,
04 Jan 2012 in Featured Posts& Headline& Marketing Automation& Marketing Smarts& Marketing Tools& Mobile Marketing
Whenever we present content on mobile marketing—such as our recent PRO Seminar on location-based marketing, CK Kerley’s class on mobile marketing that was part of our Content Marketing Crash Course, or Dan Lowden’s class on the subject for Websites…
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Marketing Smarts Podcast: Have You Killed an Innovation Today?,
21 Dec 2011 in Academia/Training& Featured Posts& General Management& Headline& Marketing Leadership& Marketing Smarts& Strategy and Tactics
A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today,…
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Marketing Smarts Podcast: How Will This Brand Live and Breathe?,
14 Dec 2011 in Featured Posts& Headline& Marketing Smarts& Social Media& Strategy and Tactics
“When people bring someone in to do social media,” Shannon Paul told me in the most recent episode of Marketing Smarts, “they envision having someone on the front lines who everyone else is going to tell what to say and write. You end up repurposing…
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Marketing Smarts Podcast: Calculating the ROI of Social Media,
07 Dec 2011 in Featured Posts& Headline& Marketing Smarts& Metrics & ROI& Social Media
Years ago, I heard David Meerman Scott say, “When someone asks me the ROI of social media, I respond with, ‘What’s the ROI of putting on your pants?’”
That got a laugh, but it didn’t actually stop business owners and the proverbial denizens of the…
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Marketing Smarts Podcast: Rhetoric and the Art of Persuasion,
30 Nov 2011 in Content Marketing& Ethics& Featured Posts& Headline& Marketing Smarts
“Marketers understand what rhetoric’s all about,” says Jay Heinrichs. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view of…
