Bio: Matthew Grant
My name is Matthew T. Grant, PhD. I'm Managing Editor here at MarketingProfs. I divide my time between designing courses for MarketingProfs University and hosting/producing our podcast, Marketing Smarts. You can follow me on Twitter (@MatttGrant) or read my personal musings on my blog here.
If you'd like to get in touch with me about being a guest on Marketing Smarts or teaching as part of MarketingProfs University or, frankly, anything else at all, drop me a line.
Posts by Matthew Grant:
Should Business Books Make You Think?,
22 Mar 2013 in Featured Posts& Headline& Marketing Thought Leadership& Social Media& Strategy and Tactics
As host of the MarketingProfs podcast, Marketing Smarts, I’ve read more business books over the last 18 months then I did over the preceding three decades.
What I’ve learned along the way is that not all business books are created equal. Some, lik…
Should You Reinvent Yourself?,
15 Mar 2013 in Featured Posts& Headline& Marketer& Marketing Leadership& Marketing Smarts
One of the reasons that I wanted to interview Steven Bushong, SVP Marketing Operations at the Disney ABC Television Group, for the Marketing Smarts podcast was that he has had such an interesting career path.
Graduating from the University of Mic…
Why Aren’t Most Marketers Running Tests? (It’s Not That Hard),
08 Mar 2013 in Featured Posts& Headline& Marketing Analytics and Modeling& Marketing Smarts& Marketing Tools& Metrics & ROI& Strategy and Tactics
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now,…
Take a Holistic Approach to Marketing Metrics,
01 Mar 2013 in Featured Posts& Headline& Marketing Analytics and Modeling& Marketing Automation& Metrics & ROI
Marketers today are under increasing pressure to measure the impact of their marketing efforts.
In fact, thanks to the ubiquity of online marketing—where responses and actions of one form or another can be relatively easily tracked—along with …
What Is Marketing’s Unique Area of Expertise?,
15 Feb 2013 in Featured Posts& General Management& Headline& Market Research& Marketing& Sales
I was speaking with a friend the other day about a CEO she knows and she said, “He doesn’t believe that marketing is a science or a methodology. He thinks it’s just a ‘gut-feeling’ thing.”
That statement reminded me of a couple things that Adele R…
Who Needs a Social Media Policy?,
08 Feb 2013 in Featured Posts& General Management& Headline& Social Media
A few years ago, everyone seemed to be talking about the need for companies to develop and implement social media policies. Nowadays, the topic seems to provoke little more than yawns. What happened?
A recent New York Times article got me thinkin…
Super Bowl Stories vs. Statistics: Which Won?,
05 Feb 2013 in Featured Posts& General Management& Marketing& Metrics & ROI
New York Times writer Nate Silver, based on his analysis of the numbers, predicted that the 49ers would win the Super Bowl.
I, based on my belief that the redemption of Ray Lewis (and his journey from accused murderer to mentor and motivational s…
Who Cares about the Difference Between Sales and Marketing? (No One),
01 Feb 2013 in Featured Posts& General Management& Marketing& Marketing Smarts& Sales
I’ve talked to a lot of guests on Marketing Smarts about the differences between sales and marketing, and how to negotiate the conflicts that can arise between the two functions. Then I spoke with Dan Pink and realized that, aside from people in…
Clarifying the Blurry Line Between Advertising and Editorial,
25 Jan 2013 in Advertising& Content& Content Marketing& Featured Posts& General Management& Headline& Marketing Smarts
In this week’s episode of Marketing Smarts, Bob Cohn, editor of The Atlantic Digital, called “the independence of editorial from business… a hallmark of good journalism.” He also noted, however, “There are those who think that wall is not quite as…
Are You a Digital Sharecropper?,
18 Jan 2013 in Content Marketing& Customer Relationships& Featured Posts& Headline& Marketing Smarts& Social Media
In a recent MarketingProfs PRO Seminar, Intel’s Ekaterina Walter said, “For marketers, Facebook is definitely a rented land.”
What Ekaterina meant was that, despite all the benefits a company may derive from building and cultivating a presence …