Bio: Matthew Grant
My name is Matthew T. Grant, PhD. I'm Managing Editor here at MarketingProfs. I divide my time between designing courses for MarketingProfs University and hosting/producing our podcast, Marketing Smarts. You can follow me on Twitter (@MatttGrant) or read my personal musings on my blog here.
If you'd like to get in touch with me about being a guest on Marketing Smarts or teaching as part of MarketingProfs University or, frankly, anything else at all, drop me a line.
Posts by Matthew Grant:
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Pop Quiz! Are Best Practices Evil?,
23 May 2012 in Featured Posts& General Management& Marketing Smarts& Marketing Strategy& Social Media& Strategy and Tactics
A talented musician friend told me a story that went something like this… When learning a classical piece for guitar, my friend didn’t want to follow Segovia’s fingerings. Being a headstrong youngster, my friend had his own ideas about how to play…
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Should Your Marketing Message Require Reading Between the Lines?,
16 May 2012 in Featured Posts& Marketing& Marketing Smarts& Marketing Thought Leadership
Years ago, the political philosopher Leo Strauss wrote an essay titled “Persecution and the Art of Writing,” in which he advocated reading some philosophers “between the lines.” For a host of reasons, the philosopher felt that the truth he had to…
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How to Differentiate Yourself From Your Competitors: What Makes YOU So Different?,
09 May 2012 in Content Marketing& Featured Posts& Marketing Smarts& Product and Services Marketing& Small Business Marketing
How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little…
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Is Social Media Really the Great Equalizer?,
02 May 2012 in Buzz Marketing& Featured Posts& Social Media
On the most recent episode of Marketing Smarts, while describing all the work that went into producing Fashion’s Night Out (FNO) in Boston last year, Michelle McCormack referred to social media as “the great equalizer.”
In her view, thanks to s…
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Create Content for the Person Who Sits Next to Your Clients,
25 Apr 2012 in Content Marketing& Featured Posts& Marketing& Marketing Smarts& Marketing Thought Leadership& Segmentation and Targeting
I interviewed Eloqua’s Joe Chernov for the most recent episode of Marketing Smarts because I wanted to know why he had hired a brand journalist and how that was working out (very well, it turns out!).
In the course of our conversation, Joe started…
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Crowds Versus Communities: What’s the Difference?,
18 Apr 2012 in Customer Relationships& Featured Posts& Product and Services Management& Public Relations
When interviewing Rachel Happe of the Community Roundtable for this week’s episode of Marketing Smarts, I asked her, “What’s the difference between a crowd and a community?”
I was thinking of the growing popularity of crowdeverything (design, fund…
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Five Things I Learned Recording Marketing Smarts Live in Seattle,
11 Apr 2012 in Featured Posts& Marketing& Marketing Leadership& Marketing Smarts& Public Relations& SEO Marketing
On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the first stop on our Smart Marketers Tour, which is…
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Three Tips to Make Sharing From Your Site Easy Peasy,
04 Apr 2012 in Featured Posts& Marketing Smarts& Marketing Tools& Social Media
During my conversation with Kurt Abrahamson, CEO of ShareThis, on this week’s episode of Marketing Smarts, I asked him what his company had learned about increasing the shareability of content.
He said that the company didn’t exactly study what ma…
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Let’s Take This Offline: Why Meeting in Person Matters,
28 Mar 2012 in Featured Posts& Marketing Smarts
“In this age of online everything, we still get smart being around other smart people; we still have new ideas surrounded by other people with ideas,” said Jonah Lehrer, contributing editor at Wired, columnist for The Wall Street Journal, and author…
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Where Are the Social Businesses?,
21 Mar 2012 in Featured Posts& General Management& Marketing Leadership& Marketing Smarts& Social Media& Strategy and Tactics
While discussing “social business” with Amber Naslund and Matt Ridings during this week’s episode of Marketing Smarts, I asked if they could give me some examples. Which businesses (not among the usual suspects) did they believe were actually and…
