Bio: Matthew Grant
My name is Matthew T. Grant, PhD. I'm a wordsmith, thought-provoker, and over-educated entertainer. I have blog here.
I spent the last three years building the social media presence for a global marketing and creative staffing company (Aquent) via blogging, podcasting, Twitteration, and YouTubery. I also wrote a lot of different stuff including songs.
If you would like to drink from the deep cup of my broad-based expertise and boundless creativity, drop me a line.
Posts by Matthew Grant:
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“Social Media Is Not Just About Marketing” Or 3 Things I’ve Learned From IBM’s Sandy Carter,
02 Feb 2010 in Featured Posts& Social Media& Strategy and Tactics
Lesson 1: “Executive engagement is critical”
That’s what Sandy Carter told me when I had asked her about the appropriate level of executive engagement in social media.
“It’s a question of credibility,” she explained, adding that it was “almost …
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Did You Make Any Social Media Resolutions for 2010?,
26 Jan 2010 in Featured Posts& Integrated Marketing Communications& Marketing Strategy& Strategy and Tactics
I’ll be honest; I didn’t either.
Thankfully, John Overridex at Geek-o-pedia did and was willing to share them with us!
As you can see, three of his four resolutions – to be more focused in social media efforts; to integrate social media with “o…
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Looking Back at The Digital Marketing Mixer,
29 Oct 2009 in Featured Posts
It’s a week ago today that I departed Boston for Chicago in order to attend, and blog upon, Marketingprofs’ Digital Mixer.
While I live-blogged a number of sessions – on creating effective webinar programs; on developing corporate social media poli…
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Online Marketing and the Numbers Game,
20 Aug 2009 in Featured Posts
I met a consultant who was helping a company build out and reinvigorate one of the sites they used for lead generation. Among his goals was this: Add 1,000 new pages of content to the site within a year….
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You Don’t Need Fans, You Need Junkies,
06 Jul 2009 in Featured Posts
I thought that the Godin One (or possibly Mack Collier) had come up with the idea that companies should emulate rock bands and cultivate fans, not customers. But it turns out the genius behind this concept was the equally bald (as Seth, not Mack) but…
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5 Rules for Creating Content that RULES!,
28 May 2009 in Featured Posts
This post was composed in collaboration with Mike O’Toole. – MTG…
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Social Media Success 201: Forget About Your Brand, Get a Personality,
30 Apr 2009 in Featured Posts
I first saw aplusk’s video challenge to CNN in CK’s thought-provoking post on celebrity worship and social media. Oddly enough, what struck me first was not that Twitter had jumped the shark, as Mack Collier suggested, or that I should run out and…
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Change Minds by Changing Feelings: Responding to Negativity 2.0,
08 Apr 2009 in Featured Posts
Having done my time in the online reputation management trenches, I would like to share some of what I’ve learned. I’m sure a lot of folks out there have insights to add to this discussion and I heartily invite you to do so!
Lesson 1: Research Befo…
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Design Needs Marketing, But Does Marketing NEED Design?,
02 Apr 2009 in Featured Posts
A friend of mine, who happens to run a small design agency with his wife, feeling overwhelmed by the sheer number of free WordPress themes out there quipped, “This is really the end of web design.”
I was reminded of my friend’s realization when rea…
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Matthew T. Grant, SMexpert (TM), Now Accepting Offers,
23 Mar 2009 in Featured Posts
As many of you know, my long-term relationship with Aquent, where, among other things, I wrote and edited The Talent Blog, has come to an amicable if somewhat tearful (hey, I’m not made of stone) end. In other words, this hyperbolically hot-wired…
