Bio: Matt Dickman
Matt is Vice President of Digital Marketing at Fleishman-Hillard in Cleveland, Ohio. He has over 11 years of experience in helping clients use new media and technology to reach their marketing objectives.
In Matt's present role he keeps pulse of an ever evolving industry to help clients stay competitive. On top of being a thought leader for Fleishman-Hillard's client roster, Matt blogs at Techno//Marketer where he uses video, audio and text to help demystify technology for marketers around the world. On the blog Matt primarily covers the ways in which new technology, and even old technology, impacts the field of marketing.
Posts by Matt Dickman:
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Do You Own Your Digital Identity?,
30 May 2008 in Featured Posts
Do you own your corporate domain name? It sounds kind of silly in 2008 doesn’t it? Let’s go a level deeper. Do you own your personal .com name (i.e. www.mattdickman.com)?
That may be a bit more of a stretch for some of you, but it’s crucial from a …
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Twitter: Making Sure You Don’t Miss the Conversation,
31 Mar 2008 in Featured Posts
Once of the biggest challenges I have when it comes to Twitter is following what is being said. With nearly 700 people who I follow, it’s easy to have hundreds of Tweets fly by in a matter of minutes. During the day I have to shut down Twitter when I…
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03 Is The New 30,
24 Jan 2008 in Featured Posts
So, here’s a premise I’ve been working on this for a while now. The 3 second ad is the new 30. Don’t laugh, I did say three seconds. This is a micro-messaging world and 5, 15, 30 and (god forbid) 60 second spots are too long when paired with nearly…
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A Wakeup Call for Marketers,
18 Jan 2008 in Featured Posts
Some days I don’t know whether to laugh or cry. I was just running through my feeds at lunch and I came across this post from Shel Israel. It seems that Mattel and Hasbro have issued a take down order on the popular Facebook application Scrabulous…
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MarketingProfs Video: What is API, Anyway?,
19 Dec 2007 in Featured Posts
Not a day goes by when I don’t see complex technical terms thrown around in media press or on blogs. I often wonder if the average marketer knows what half of these terms mean. This new series is aimed at graphically illustrating (this is where the…
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Facebook Beacon, the Pandora’s Box of Marketing,
29 Nov 2007 in Featured Posts
Wow, when those Facebook guys launch a new service, they really know how to create some buzz. Their latest addition is a service called Beacon.
Quite simply, Beacon is a way for marketers to allow users on their sites to send information to Faceboo…
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MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool,
29 Nov 2007 in Featured Posts
What do you get when you combine video, social networking, micromedia and a very savvy French entrepreneur? You get Seesmic.
Seesmic is the brainchild of French blog-star Loic Le Meur and aims to do to video conversations what Twitter did to text-b…
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MarketingProfs Video: Simplifying AJAX for Marketers,
21 Nov 2007 in Featured Posts
Not a day goes by when I don’t see complex technical terms thrown around in the media or on blogs. I often wonder if the average marketer knows what half of these terms mean. This series is aimed at illustrating (this is where the whiteboard comes…
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404: End of the Line or New Opportunity?,
16 Nov 2007 in Featured Posts
Imagine this scenario for a second. You’re walking through Barnes & Noble. You’ve just picked up a hot cup of coffee and now you’re ready to browse. You start checking out the new fiction best-sellers and move through the magazine section. Finished…
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MarketingProfs Video: Are You LinkedIn?,
14 Nov 2007 in Featured Posts
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