Bio: Mark Ivey
Mark Ivey is a consultant and partner with the ION Group, a marketing communications company specializing in social media. He helps companies tell their stories and connect with their key audiences in the new interactive online world. He shows them how to use a blend of social media and traditional marketing and PR tools to build communities, develop thought leadership platforms and promote their brands.
Mark brings a unique multi-dimensional perspective based on 20 years of industry experience spanning journalism, marketing, PR, media and executive communications. He worked as a writer and bureau chief for BusinessWeek magazine for almost a decade and in the late 90s served as a consumer media spokesman for Intel, part of a unique national education program he developed for families--Intel's first "human brand" program. He's a published author (Random House) and former nationally syndicated newspaper columnist who has appeared on hundreds of radio and TV shows.
He's a partner in the ION Group, which specializes in web 2.0 communications consulting services, along with building interactive websites, blogs and other social media platforms. The company is based in San Jose, and primarily works with Fortune 500 companies in Silicon Valley. It has a separate group that manages content and writing jobs (speeches, presentations, articles and books)
Posts by Mark Ivey:
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Tweet This: Why You Should Read Twitterville,
28 Aug 2009 in Featured Posts
Reading Twitterville, it’s easy to get the feeling that I’m back in my home state of Texas, surrounded by friendly neighbors, family and loved ones. Sort of a small town feel, where people leave their doors unlocked and even strangers welcome you…
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Why BusinessWeek Matters (from a Former BW Writer),
14 Jul 2009 in Featured Posts
The news that BusinessWeek is now up for sale puts to rest any doubt that traditional publications are in a death spiral. This may be old news to my counterparts in Silicon Valley, who have been writing off “traditional publications” for years. But…
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Why (Digital) Small Talk Matters. Really.,
18 Jun 2009 in Featured Posts
This week I came across two articles that helped clarify an issue I’ve been pondering for many months: why is it hard for so many companies to make the leap into the new world of social media?
The first piece was on the art of digital small talk (s…
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The Seven Habits of the ‘Just Good Enough’ Marketer,
04 Jun 2009 in Featured Posts
Or: Breaking the Curse of the Corporate Perfectionist …
