Mark Ivey is a consultant and vice-president with the ION Group, a marketing communications company specializing in social media strategy. He helps companies tell their stories and connect with their key audiences in the new interactive online world. He shows them how to use a blend of social media and traditional marketing and PR tools to build communities, develop thought leadership platforms and promote their brands.
Mark brings a unique multi-dimensional perspective based on 20 years of industry experience spanning journalism, marketing, PR, media and executive communications. He worked as a writer and bureau chief for BusinessWeek magazine for almost a decade and in the late 90s served as a consumer media spokesman for Intel, part of a unique national education program he developed for families--Intel's first "human brand" program. He's a published author (Random House) and former nationally syndicated newspaper columnist who has appeared on hundreds of radio and TV shows.
The ION Group specializes in digital marketing and communications consulting services, along with building interactive websites, blogs and other social media platforms. The company is based in San Jose, and primarily works with Fortune 500 companies in Silicon Valley.
7 Ways for Marketers to Maximize Google+ Now,
10 Aug 2011 in Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
So you’re still not on Google+? Or maybe you’ve stuck your toe in the water but you want to make sure G+ is the real thing?
Better get busy! Google has already grown to 25 million-plus users in only a few weeks, and it could be opening the floodg…
7 Reasons Your Blog Sucks (and What to Do About It),
16 May 2011 in Blogging& Content& Content Marketing& Featured Posts& Headline& Marketing& Social Media
Wherever I go, I find companies are not happy with their blogs and social media programs. They’re wondering why readers are not rushing in, engaging with them, becoming loyal fans, and buying their products or services.
Usually, the problem is t…
Is Social Media Content Killing Your Business?,
17 Mar 2011 in Content& Featured Posts& Headline& Social Media& Strategy and Tactics
Quick question: Is your company’s social media content engaging? Relevant? Compelling? Do your blogs draw comments and really resonate with your audiences?
If not, your content is holding back your social media efforts—and if it’s really wea…
Lessons From a Corporate Insider: Dream Big, but Think Small,
28 Feb 2011 in Featured Posts& Headline& Social Media& Strategy and Tactics
Bringing about significant change in a company isn’t easy. I know this from having recently left Hewlett-Packard, where I led an ambitious, new program starting in late 2009 to help drive the giant technology company’s social media activity across…
Tweet This: Why You Should Read Twitterville,
28 Aug 2009 in Featured Posts
Reading Twitterville, it’s easy to get the feeling that I’m back in my home state of Texas, surrounded by friendly neighbors, family and loved ones. Sort of a small town feel, where people leave their doors unlocked and even strangers welcome you…
Why BusinessWeek Matters (from a Former BW Writer),
14 Jul 2009 in Featured Posts
The news that BusinessWeek is now up for sale puts to rest any doubt that traditional publications are in a death spiral. This may be old news to my counterparts in Silicon Valley, who have been writing off “traditional publications” for years. But…
Why (Digital) Small Talk Matters. Really.,
18 Jun 2009 in Featured Posts
This week I came across two articles that helped clarify an issue I’ve been pondering for many months: why is it hard for so many companies to make the leap into the new world of social media?
The first piece was on the art of digital small talk (s…
The Seven Habits of the ‘Just Good Enough’ Marketer,
04 Jun 2009 in Featured Posts
Or: Breaking the Curse of the Corporate Perfectionist …