Bio: Mark Ingwer
Dr. Mark Ingwer is a business psychologist, managing partner of Insight Consulting Group, a global marketing research and strategy consultancy, and author of the new book “Empathetic Marketing."
Posts by Mark Ingwer:
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Why Marketers Need to Develop Their Sense of Empathy,
06 Feb 2013 in Customer Behavior& Customer Relationships& Featured Posts& Headline
A systemic lack of empathy increases the odds of business failure.
I don’t intend that as a maxim of corporate responsibility—although it surely applies in that vein. No, an empathetic approach toward viewing customers when developing products…
