Bio: Mark Goren
After 10 years working in marketing as a copywriter at several traditional advertising agencies, enough was enough. Fed up with writing at people, I turned my attention and creative thinking to the field of social network marketing, all so I can talk to people – and help businesses do the same.
Since going out on my own, I’ve helped launch a makeup brand at a national department store, been retained to develop, plan and brand a careers website for the Canadian trucking industry, and formed strategic partnerships with a few local agencies.
Clients I’ve worked with include: Air Canada, Air Canada Technical Services, Michelin North America (Canada) + BFGoodrich Tires, Aeroplan, Alcatel, and The Gazette (Montreal’s English language daily newspaper). My non-profit work includes an award-winning campaign for The Youville Centre (Ottawa), Home Hospice (Toronto), The Old Brewery Mission (Montreal) and The Gazette Christmas Fund.
Like so many other MP Daily Fix bloggers, I’m also particularly proud to have contributed to the groundbreaking “The Age of Conversation”, the unprecedented book project that saw over 100 bloggers contribute one-page chapters related to conversation marketing. Proceeds from the book, which launched July 16, 2007, are earmarked for Variety, the children’s charity. To date, over US$11,000 has been raised.
Many thanks to Ann for inviting me to post alongside some of the brightest minds in the biz.
Posts by Mark Goren:
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Are People Who Share Better to Have Around than Subscribers?,
06 Aug 2009 in Featured Posts
When you first start playing in the social media sandbox, you feel compelled to collect. Subscribers. Followers. Friends. The more the merrier–at least that’s what it feels like at first….
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Let the Top Online Content Come to You,
02 Apr 2009 in Featured Posts
I made a fairly big decision about how I consume online content last week. While I had always used my newsreader …. Google Reader is my aggregator of choice …. traditionally by subscribing to the bloggers and news sites I’m interested in, I…
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A Real Groundswell Is Brewing in Canada over iPhone Launch,
30 Jun 2008 in Featured Posts
As the July 11th launch date for the iPhone in Canada approaches, there’s a real groundswell brewing up here in Canada. The question is, will it be powerful enough to achieve the change Canadians are desperately seeking?
On Friday (June 27), Rogers…
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Does Your Left Hand Know What the Right Hand Is Doing?,
10 Jun 2008 in Featured Posts
In business, a consistent experience is often the key to establishing comfort among your consumers. While I’m not suggesting that you shouldn’t surprise them by going above and beyond their expectations, it’s important to get the basics right first…
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How to Handle Negative Comments,
08 May 2008 in Featured Posts
Getting comments on a blog post is one of the most positive outcomes you can experience as a blogger. Comments are rewarding on so many levels. Think about it, your readers are…
Moved to action by what you wrote
Giving you feedback, either to im… -
Get Your Customers to Flip for You,
22 Apr 2008 in Featured Posts
A few weeks ago, with Blogger Social in full swing, a handful of colleagues were carrying Flip Video recorders. These small video recorders are easy to handle, shoot some decent video (from what I’m told) and come relatively cheap. Think $99 for the…
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Plant Seeds Online to Cultivate Your Brand,
23 Jan 2008 in Featured Posts
Whether you’re branding yourself or a product, it’s a good idea to consider planting seeds around the web so you can connect to more people in more places. What do I mean by this? Well, consider your own online activity.
Maybe you have a website o…
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Domo Arigato, Animoto,
15 Jan 2008 in Featured Posts
What is Animoto? And how can it help you in your business? Animoto’s motto is “The end of slideshows.” How is this true? Simply put, Animoto is an online service that allows you to create video productions as easy as 1-2-3. All you have to do is…
