Bio: Mario Vellandi
People have called me talented, multicultural, and "deep", but I prefer to think in terms of caring. Pursuing excellence. Connecting emotionally with audiences. Being profitable. Creating a better world through social and environmental responsibility.
These are the passions that drive me to help organizations. Marketing is the backbone - Innovation is the spirit.
Career:
It all began with a few mid-size consumer product manufacturers in housewares and personal care, selling to a variety of retailers across America. Big name department stores, discounters, supermarkets, drugstores...you name it. But our product lines were anything but static. To win retailers' business while working in small teams with in-house and 3rd party sales agents entails wearing many hats. Developing marketing collateral, co-designing new products and displays, visiting buyers and their stores, building pricing structures, managing sales pipelines, and compiling logistical data were my day-to-day activities. Following this, I went to a product development firm where I did market research, writing, and graphic design for print and online.
Since early 2008, I've been helping clients develop marketing solutions through writing and video for permanent online promotion.
Posts by Mario Vellandi:
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Show the World What’s Inside,
29 Oct 2008 in Featured Posts
Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What’s Inside campaign by Seventh Generation, I’m in real awe of their efforts. The website consists of the following…
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Sustainable, Green… What Does It Mean?,
15 Oct 2008 in Featured Posts
With all the hype and rallying going around these couple topics, there’s a lot of misconceptions on what they mean.
Green relates to environmental and biological health impacts.
Social Responsibility relates to taking or refraining from action that…
