Mario Sundar has over five years experience in leadership roles both in Marketing as well as in Software Development. Mario currently works at LinkedIn, the World’s largest online professional network, as Community Evangelist. Prior to that, he helped develop & manage marketing initiatives for Fortune 50 high-tech brands. Mario is also on the board of the American Marketing Association (Silicon Valley Chapter).
In May 2006, Mario launched his marketing blog where he discusses customer evangelism, community marketing and social media strategy. Ranked as one of the fastest growing Wordpress blogs in July 06, “Marketing Nirvana” continues to expand its readership each week. The blog currently (as of 04/07) has a Technorati Rank of 7,113 and an Alexa Ranking of 142,830.
Mario’s Blog: http://mariosundar.wordpress.com/
Mario’s LinkedIn Profile: http://www.linkedin.com/in/mariosundar
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Should I Care About Quora?,
26 Jan 2011 in Branding& Buzz Marketing& Featured Posts& Headline& Marketing& Marketing Thought Leadership& Small Business Marketing& Social Media& Word of Mouth Marketing
I’m sure as marketers many of you have probably heard of Quora. If not, you’re gonna hear more about this little Q&A site in the months to come. Some of you may have stumbled upon an erudite explanation of mundane questions you’d always…
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Twitter’s Advertising Conundrum – Solved!,
16 Dec 2008 in Featured Posts
New York Times’ Randall Stross wrote a piece Sunday, outlining some of the “difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands.”
That’s a theme I’ve stres…
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7 Habits of Highly Effective Business Bloggers,
13 Oct 2008 in Featured Posts
Since my last post on corporate blogging here, a lot has changed. I’ve had a chance to practice many of the concepts I preached, as LinkedIn’s corporate blog editor. I’ve also had the acquaintance of other corporate bloggers whom I greatly respect….
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First 4 Steps in Social Media for Businesses,
16 Aug 2007 in Featured Posts
If you were wondering where does Social Media Marketing fit into the classic “4 Ps of Marketing” model, check this out. Traditional 4 Ps of Marketing encompass Product, Price, Place and Promotion. Social Media as well as social networking sites…
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Is Social Networking the Future of Word-of-Mouth Marketing?,
06 Aug 2007 in Featured Posts
Now, it’s a given that there has been a tremendous amount of buzz around social networking in the recent past. Among all other social media sites and components, social networking is not only the fastest-growing but is being touted by analysts as the…
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Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running,
17 Jul 2007 in Featured Posts
Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the LinkedIn blog, here’s a quick primer – just 10 easy steps (encompassing strategy, tactics and measurement) that you need to…
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The 3 Sides of the Community Coin,
10 Apr 2007 in Featured Posts
Recently my good friend, web strategist and community marketer, Jeremiah Owyang, had an insightful post on how to understand community manager role better. Jeremiah should know, given his experience at defining the role at his previous stints.
Sinc…
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Corporate Blogging ROI: Now We’re Talking!,
06 Feb 2007 in Featured Posts
In the recent past, we bloggers at MarketingProfs have surely tried our best to evaluate the current state of the corporate blogosphere, with many a good post from fellow bloggers. CK started it all with her debut post where she outlined the 5 rules…
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Borat vs. Snakes on a Plane,
08 Nov 2006 in Featured Posts
Five reasons why Borat boldly goes where “Snakes on a Plane” could not….
Snakes on a Plane:
Opened in 3,555 theaters
1st Weekend Box-Office: $15.3 million
Fahrenheit 911:
Opened in 868 theaters
1st Weekend Box-Office: ~$24 million
Borat:
Opens i…
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When YouTube Met Corporate America,
03 Oct 2006 in Featured Posts
Some of you might have noticed a recent blog conversation initiated by prominent ex-Microsoft blogger Robert Scoble regarding video demos. Scoble cites many powerful reasons for corporate marketers to be paying attention to the power of multi-media…..