Bio: Maria Pergolino
Posts by Maria Pergolino:
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Smart B2B Companies Now Think Like Media Companies,
07 Sep 2010 in Content Marketing& Featured Posts& Marketing Strategy& Strategy and Tactics
Today, more B2B companies are thinking like media companies. They realize it isn’t about traditional selling or interrupting people, it’s about connecting with their audience and building permission.
But what do audiences actually want? They w…
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Keep Track of Conversations With Customers,
01 Sep 2010 in Customer Relationships& Featured Posts& Headline& Marketing Automation& Social Media
Customers today are more knowledgeable and can reach more ears faster with their message about a company’s products and services. To monitor and engage in those conversations, businesses must listen and engage with their community of customers and…
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4 Ways Content Helps Build Relationships,
26 Aug 2010 in Content& Content Marketing& Featured Posts& General Management& Headline& Marketing& Social Media
Engaging B2B content can improve search rankings, conversion rates, lead generation and even overall revenue, but it also builds relationships. When you read great content, aren’t you compelled to comment or share it? That’s the beginning of…
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Analyze This: Outcome Metrics vs. KPIs,
12 Aug 2010 in Featured Posts& Headline& Marketing& Marketing Analytics and Modeling& Metrics & ROI& Strategy and Tactics
Why are Web metrics important?
For B2B marketing professionals, understanding what’s going on with your Web properties is as important as building your content, engaging in lead nurturing, and social media participation. If you don’t know what…
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5 Tips for Email Marketing Deliverability,
05 Aug 2010 in Email Marketing& Featured Posts& Headline& Marketing& Marketing Automation
Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential. Marketers need to get back to…
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3 Ways B2B Marketing Professionals Can Adapt to the Real-Time Web,
26 Jul 2010 in Branding& Customer Relationships& Email Marketing& Featured Posts& Marketing& Marketing Tools& Social Media
It’s no secret that modern B2B marketing is all about the web. B2B marketing is actively being shaped by the power of the Internet as a resource and researching tool for prospects and buyers alike.
Add another layer of change when you consider t…
