Bio: Mack Collier
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 2 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 100,000. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
Posts by Mack Collier:
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Community-Empowerment Hits Hollywood,
15 Aug 2006 in Featured Posts
So it all comes down to this: After months of building hype, we will soon know if New Line’s strategy to embrace the internet users that were promoting Snakes on a Plane pays off….
In reality, the fact that we are even wondering if SoaP will be a…
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Let’s Go Viral, Baby!,
08 Aug 2006 in Advertising& Blogging& Branding& Buzz Marketing& Customer Relationships& Featured Posts& Marketing Strategy& Website Development and Design
MySpace is so June. Today’s hot social media site is YouTube, and that means mainstream media’s new favorite buzz-phrase is ‘viral video’….
It seems like the marketing Holy Grail: a message that can spread literally the world in a matter of hours…
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Does the Best Marketing Go Unnoticed?,
31 Jul 2006 in Blogging& Customer Relationships& Featured Posts& Marketing Strategy& Website Development and Design
In the past few months, I’ve seen a pair of perfect examples of what can happen when marketers take the time to join and empower their communities….
One example came from a maker of scissors that empowered their community, and an unsigned band on…
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The Spontaneous Marketing Campaign,
24 Jul 2006 in Advertising& Blogging& Buzz Marketing& Customer Relationships& Featured Posts& General Management& Marketing Strategy& Metrics & ROI& Website Development and Design
Recently Universal Studios did something incredibly smart. One of their representatives contacted Chris Thilk. Chris runs the blog Movie Marketing Madness, which, as the name suggests, covers all things movie marketing….
Periodically, Chris will …
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Lead, Follow, or Get Out of the Way?,
05 Jul 2006 in Advertising& Buzz Marketing& Customer Behavior& Customer Relationships& Featured Posts
Or….take Door #4. Didja know that if you drop Mentos in a Diet Coke that it will result in a chemical reaction that shoots the candy up to 20 feet in the air, resembling a geyser? Of course you did….
So did Fritz Grobe and Stephen Voltz. The 2 …
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The War for Marketing Control,
27 Jun 2006 in Blogging& Customer Relationships& Featured Posts& General Management& Marketing Strategy
Tara Hunt creates a ‘Pinko Marketing Manifesto’. David doesn’t like it….
In fact David gives an almost point by point explanation for why he thinks the ‘Pinko Marketing Manifesto’ is wrong.
As I was reading David’s post, I would agree with him o… -
Where’s the Blogging Party?,
13 Jun 2006 in Blogging& Content& Featured Posts
When I first started blogging I read all manner of advice and ‘rules’ for having a successful blog. Some of these rules worked, some of them didn’t….
But few of these ‘lists’ were actually written from the point of view of someone who had a blog….
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Empowering Your Community,
31 May 2006 in Customer Relationships& Featured Posts
Are you always the best source for your marketing message…?
I’ve already talked about the need to join your community as a marketer. Joining your community means that you can better communicate with them, which means that you begin to understand …
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Music, Music Everywhere — But Not for Bloggers,
23 May 2006 in Featured Posts
Have you noticed how easy it is to hear/buy your favorite music these days…?
Napster just switched to a ‘free’ business model, they will let you listen to any song in their catalog online, free for 5 plays. After that you have to buy it if you wa…
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Do You Know Where Your Internet Buzz Is?,
18 May 2006 in Blogging& Buzz Marketing& Featured Posts& Marketing Strategy& Website Development and Design
New Line Cinemas has gone from a position any studio would love to be in, to being on the verge of one that every studio dreads….
And they’ve done so in about a month’s time.
Just a few weeks ago, Snakes on a Plane, the August release from New Li…
