Bio: Mack Collier
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 2 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 100,000. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
Posts by Mack Collier:
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Dell Listens, Joins (PRODUCT) RED,
29 Jan 2008 in Featured Posts
Dell announced last week that the company is joining (PRODUCT) RED along with Microsoft. Dell will add RED products to its lineup, with a portion of the sale price benefiting The Global Fund. This by itself isn’t a particularly newsworthy item, as…
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Can You Sell Without Selling?,
16 Jan 2008 in Featured Posts
Blogs, for all their hype and promise, don’t function very well as a direct-selling channel. But that doesn’t mean that blogs can’t increase sales, and no one knows that better than the brand manager for Masi Bicycles.
If you go check out Tim Jacks…
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Study Shows Digital Content, Social Media Thriving,
09 Jan 2008 in Featured Posts
This week at CES, Deloitte released a second edition of its State of the Media Democracy survey, designed to examine how Americans are interacting with emerging technologies and content. The survey’s finding were interesting, and reinforce the…
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Is Twitter Your Blog’s Best Friend?,
08 Jan 2008 in Featured Posts
It happens all the time. A business sets up a blog, it looks great, the content is excellent, and yet they couldn’t buy a comment. These companies are learning a hard lesson that Mike Sansone once explained best as “content may be king, but…
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It’s Just a Movie, Right?,
20 Dec 2007 in Featured Posts
Your instructions are clear; proceed to a nearby bakery and give them the name “Robin Banks” (Robbin’ Banks, get it?). There you’ll receive a cake with the words “Call Me Now!” written in icing, along with a phone number.
But you don’t have a phone…
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It’s Not Your Grandfather’s Social Network…. No Wait, It Is!,
19 Dec 2007 in Featured Posts
Proving that there’s no reason why all those young whipper-snappers should have all the fun, behold Pensionbook, the Facebook for old people! The names of the groups these guys are joining are hilarious, and how can you not love that they poke each…
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Value Drives Social Media Success,
17 Dec 2007 in Featured Posts
As more and more companies begin experimenting with social media, they struggle with how to get the results they desire. This is usually because these companies view social media as a direct selling channel, instead of as a way to create value for…
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One Billion Social Media Users by 2012?,
14 Dec 2007 in Featured Posts
A new report by Strategy Analytics claims that roughly one out of every 6 people on the face of the earth will be using social media in 5 years. The report also adds that there are currently approximately 373 million people using social media.
“It …
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So You Want to Launch a Social Media Campaign?,
13 Nov 2007 in Featured Posts
Creating a “social media campaign” doesn’t have to be as daunting as it sounds. In fact, in many cases, your customers and evangelists are already doing the heavy-lifting for you, you just have to bring it all together.
Here’s how painfully easy it…
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How to Make BIG Money on Facebook!,
17 Oct 2007 in Featured Posts
As Facebook becomes the hot social networking site of the moment, companies are salivating for a way to reach its millions of members. So I wrote a premium article for MarketingProfs that walks companies through the steps necessary to make BIG money…
