Bio: Mack Collier
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 2 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 100,000. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
Posts by Mack Collier:
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Social Media is Making Extroverts of Us All,
28 Apr 2008 in Featured Posts
I attended a conference in Houston this week and I lost count on how many times I heard “I don’t know what I’d say” in response to why that person wasn’t blogging or on Twitter. But by the end of the conference on Tuesday, I was talking to many of…
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Fragmented Conversations, a Problem or Opportunity?,
14 Apr 2008 in Featured Posts
There’s been much discussion recently, and some concern, over the idea that as our blog content becomes more easily distributed, that the overall conversation around each post may suffer.
The thinking is that if people discover our blog posts on an…
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What Is the Big Deal About Blogging Anyway?,
10 Apr 2008 in Featured Posts
It’s a question we bloggers hear early and often from friends, family members, current and potential clients. What IS the big deal about blogging anyway?
I think from now on I am simply going to show these people one picture, which in this case is …
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Blog Monetization or Sponsorship, Which Sounds Better?,
02 Apr 2008 in Featured Posts
For all the talk about how individual blogs have been growing for the past years, it seems that only bloggers with massive amounts of traffic have been able to make any serious coin from their blogging. Perhaps both bloggers and advertisers should…
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Starbucks Launches Its Version of Dell’s Ideastorm,
21 Mar 2008 in Featured Posts
Starbucks announced Wednesday that it is launching a new customer-suggestion site MyStarbucksIdea. The site will take customer ideas and let the community rate and vote on their favorites, similar to Dell’s groundbreaking Ideastorm site. But the big…
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What I Learned at SXSW,
19 Mar 2008 in Featured Posts
Last week I finally made my first trip to the Geekfest that is South By Southwest. And if SXSW really is a sign of what’s to come, there were some interesting trends that marketers should be following.
1 – Twitter was everywhere. Often I would be…
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Social Media for Geeks vs. Social Media for Everyone Else,
05 Mar 2008 in Featured Posts
Starting Friday, thousands will descend upon Austin, Texas for the annual South By Southwest festival, and I will happily be among them. The festival has become THE place where tech startups come to hopefully win over attendees with their hot new app…
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Keeping Your Twitter Community Healthy,
26 Feb 2008 in Featured Posts
I am learning the hard way that Twitter, while a valuable social media tool, can also be very high maintenance. Despite telling myself that I could handle following 400 then 500 then 600 members, I finally hit Twitter overload. It was time to re…
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Study: Blogs Trump MySpace for Selling Music,
14 Feb 2008 in Featured Posts
A new study by NYU has revealed that blog chatter about upcoming CD releases does more to increase CD sales than how many “friends” an artist adds on MySpace. But the findings also tap into the potential of embracing customer evangelists in…
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Can a Blog Sell Cream Cheese?,
04 Feb 2008 in Featured Posts
Kraft is hoping the answer is “yes.” Two of the company’s brand managers have donned blogging caps to try to drum up excitement for a new low fat version of its Philadelphia Cream Cheese. The blog, at AdamandTyler.com, features a pair of brand…
