Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 2 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 100,000. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
What Are 42,000 Comments Worth?,
15 Jul 2008 in Featured Posts
A few weeks ago, the folks at Nintendo dropped by Heather Armstrong’s house for a Wii Fit party. Armstrong, who is better known as uber-blogger Dooce, invited 10 of her friends and later blogged the event. An added bonus was that Nintendo gave…
Has Twitter Become Broadcast Media?,
09 Jul 2008 in Featured Posts
One of the natural byproducts of Twitter’s constant downtime, is that users are changing how they spend their time on the site. Many are simply spending less time there, and more time on other sites such as Plurk and Friendfeed. But I’m also noticing…
While A-Listers Hype Friendfeed, Plurk Takes Off,
02 Jul 2008 in Featured Posts
For the past couple of months, every A-Lister from Robert Scoble to Steve Rubel has been singing the praises of Friendfeed (Rubel thinks it could become as big as Google). And now that Twitter seems intent on self-destructing, even Tech Crunch has…
Broadcasting with ‘Social’ Media,
23 Jun 2008 in Featured Posts
Lately I’ve been seeing a troubling trend on some blogs, and especially on Twitter. What I’m noticing is that some well-known and established players in the social media space are using these tools not as ways to interact and be “social,” but…
Your Social Media Strategy Starts with Monitoring,
13 Jun 2008 in Featured Posts
If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google Blog Search, Summize, and Technorati.
Before you can launch a successful social media strategy, you must…
Does Plurk Mean Micro-Blogging Is Here to Stay?,
09 Jun 2008 in Featured Posts
Here, there, and everywhere, we have all been talking about Plurk over the last week or so. And while many of us are talking about the site, I think the key point here is that Plurk’s emergence could validate the micro-blogging space as a whole.
Online, Ideas Can Spread at the Speed of… Plurk,
02 Jun 2008 in Featured Posts
Have you heard of Plurk? Well I hadn’t, not until very early Sunday morning, when I first saw talk of the micro-blogging site being mentioned on Twitter. Over the course of the day, talk of Plurk spread like wildfire via Twitter, as users jumped over…
Worried About Bloggers Dissing Your Company? Read This.,
29 May 2008 in Featured Posts
Babblesoft founder Aruni Gunasegaram found herself in a position that any company would dread. She had launched a new product that she had hoped would be well-received by her target audience, mothers who breastfeed their children. Unfortunately,…
Twitter, Can We Talk?,
22 May 2008 in Featured Posts
Seriously, we need to talk….
Dueling Blacklists: Bloggers v. PR Firms,
12 May 2008 in Featured Posts
Lifehacker editor Gina Trapani ignited a bit of a firestorm over the weekend when she tweeted that she was launching a wiki to blacklist PR firms that send her “irrelevant and unsolicited”‘ pitches. Some PR bloggers then fired back that maybe it was…