Bio: Mack Collier
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 2 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 100,000. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
Posts by Mack Collier:
-
Ten Elements Every Company Blog Should Have,
25 Nov 2008 in Featured Posts
Thinking about launching a company blog? Great, now if you want to avoid being “that guy,” then here’s the essential elements that you should incorporate into your blog.
1 – A strategy. Why are you blogging? What are you attempting to do with you…
-
People Want to Connect with People… Not Companies,
11 Nov 2008 in Featured Posts
I have a Dell Vostro laptop. It’s not a particularly impressive machine, in fact you could say it’s pretty boring. But I already know that my next laptop is also going to be a Dell. And the reason why I’ve already made that choice has nothing to do…
-
Social Media Requires Time, Not Money,
30 Oct 2008 in Featured Posts
It’s no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to wade into the social media waters looking for customers, bring…
-
Digital Marketing Mixer Wrap-up: Don’t Overthink Social Media,
27 Oct 2008 in Featured Posts
Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I think that companies are focused too much on the tools themselves, and not realizing…
-
To Hell with Labels, Give Me Performance!,
27 Aug 2008 in Featured Posts
Recently there seems to be a lot of chatter revolving around what IS “social media.” Even podcasting, which has long been considered a founding member of the social media club, may be getting the Pluto treatment, and getting booted to the curve.
Bu…
-
Companies Still Cautious About Blogging?,
29 Jul 2008 in Featured Posts
Earlier this week I talked about how corporations are beginning to experiment more with social media. But a couple of recent studies suggest that companies are still not utilizing blogs very effectively.
First, a study released earlier this month b…
-
Social Media’s Going Corporate,
23 Jul 2008 in Featured Posts
Last year, Forrester Research’s Jeremiah Owyang predicted that 2008 would be the first time that we’d see companies begin to set aside budgets specifically for social media initiatives. Looks like Jeremiah was right, as three recent news stories…
-
Before You Leave for Your Next Conference, Take Twitter with You,
16 Jul 2008 in Featured Posts
In a couple of months I’ll be speaking at a small business conference where I already ‘know’ many of the attendees, even though I’ve never actually met them. How is that possible? Because of Twitter.
For all the (deserved) criticism that myself and…
-
What Are 42,000 Comments Worth?,
15 Jul 2008 in Featured Posts
A few weeks ago, the folks at Nintendo dropped by Heather Armstrong’s house for a Wii Fit party. Armstrong, who is better known as uber-blogger Dooce, invited 10 of her friends and later blogged the event. An added bonus was that Nintendo gave…
-
Has Twitter Become Broadcast Media?,
09 Jul 2008 in Featured Posts
One of the natural byproducts of Twitter’s constant downtime, is that users are changing how they spend their time on the site. Many are simply spending less time there, and more time on other sites such as Plurk and Friendfeed. But I’m also noticing…
