Bio: Mack Collier
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 2 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 100,000. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
Posts by Mack Collier:
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Match Your Blog’s Metrics to Its Goals,
22 Jul 2010 in Blogging& Featured Posts& Headline& Metrics & ROI& Social Media
One of the biggest issues companies continue to have about blogging (and social media in general) is: “How do we tell if it’s working?’
One way to greatly improve your ability to measure the effectiveness of your company’s blogging efforts is by…
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Retailers Are Just Beginning to Tap Into FourSquare,
15 Jul 2010 in Featured Posts& Marketing Tools& Social Media
Ann Taylor has become the latest retailer to tap into the growing popularity of FourSquare and offer store discounts based on how often users “check in” at one of its locations. According to Mashable, customers will begin receiving a 15% in-store…
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Get Over It; We’re All Content Channels Now,
24 Nov 2009 in Featured Posts
If you go to Robert Scoble’s blog, to the right you’ll see a widget he has added that streams tweets from people on his Twitter lists. And in a round-about way, this is one of the reasons why I am spending less time on Twitter these days.
As many p…
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Have You Ever Seen an $11,000.00 Tweet?,
03 Sep 2009 in Featured Posts
It was a Friday night in May and Amanda, as she professes often happens, was home alone and on her computer. More specifically, she was on Twitter.
And Amanda was about to leave a tweet that would set in motion a chain of events that would make he…
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Social Media Won’t Work if You Aren’t Social,
27 Jul 2009 in Featured Posts
Lately I’ve been paying closer attention to how people use social media. Not just their usage of the tools, but how they use the tools to interact with other people.
What I’m noticing, and surprisingly this comes from the so-called ‘experts’ as wel…
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When Will Twitter Wake Up?,
14 May 2009 in Featured Posts
Whether it’s due to constant stability issues/outages, or tweaking the site’s functionality, Twitter has constantly found a way to irritate it’s unusually loyal users. This week’s dustup over Twitter suddenly changing which replies you can see has me…
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Q&A with IBM’s Sandy Carter: What’s the Recipe for Marketing Success with Social Media?,
07 May 2009 in Featured Posts
As social media usage continues to skyrocket, companies are trying to get up to speed on not only using these tools, but finding a way to successfully integrate them into their existing business strategies. At the upcoming MarketingProfs B2B Forum,…
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How Should Your Company Handle Negative Blog Comments?,
26 Jan 2009 in Featured Posts
A few days ago I got a concerned Direct Message on Twitter from a friend of mine. Her company had been the benefactor of a very positive article on a Washington Post blog. That’s good. Unfortunately, commenters were attacking the business, based on…
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Are Companies Targeting the Wrong ‘Influencers’ With Social Media?,
19 Jan 2009 in Featured Posts
In the last couple of years, as companies have become more interested in social media, they have tried to find ways to use these tools to reach “influencers.” Sometimes these initiatives are referred to as ‘blogger outreach’ programs. But there is a…
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Want to Learn How to Use Social Media in a Crisis Situation?,
14 Jan 2009 in Featured Posts
Social media has long been lauded as a wonderful way to connect with customers and to build excitement for your brand/company/etc. But social media can also be an amazingly effective crisis management tool. That is, if the tools are in the hands of…
