Ah, the never-ending question: What makes a good lead? Well, I hate to say it, but it depends upon your specific situation—what you sell, to whom you sell, how you sell, and at what price. But there are also a few universal characteristics that…
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
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