Bio: Linda Ireland
Posts by Linda Ireland:
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6 Customer Experience Lessons to Learn From Netflix,
02 Feb 2012 in Customer Behavior& Customer Relationships& Featured Posts& Marketing& Marketing Thought Leadership
In recent months, Netflix made big changes to its service offerings. First, a 60-percent price hike, then an announcement that it was spinning its DVD mail service into a new company called Qwikster, and finally a decision not to split off its DVD…
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7 Tips to Bring the Customer Experience Mindset to Every Department,
22 Nov 2011 in Customer Relationships& Featured Posts& Marketing Strategy
It goes without saying that your customer service department should have customer experience top of mind. As customers use your product or service to solve the need that triggered their journey to you, they’re neck-deep in making sure your…
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Stop Surprising & Delighting Customers—Just Solve Their Problems!,
20 Jul 2011 in Customer Relationships& Featured Posts& Headline& Marketer& Marketing& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership
What brings customers back to a brand, creates loyalty, and strengthens financial performance? Price incentives? Loyalty programs? Big investments to build brand awareness?
As much as creative marketing and promotions can help a product, service, …
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It’s Not All About You: How to Strengthen Your Customers’ Experience,
18 Mar 2011 in Customer Relationships& Featured Posts& Headline& Marketer& Social Media& Word of Mouth Marketing
I spend most of my days talking to line executives and leaders in health care, financial services, publishing, and other types of organizations about the impact of customer experience on their business. We talk a lot about how they are earning…
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Predictions From Customer-Experience Experts for 2011,
21 Dec 2010 in Customer Relationships& Featured Posts& Headline& Marketing& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership
Marketing and customer experience trend posts seem to be a dime a dozen right about now—but what about trend posts from real customer experience experts targeted at line executives of Fortune 500 companies? Folks who have credible, real-world…
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4 Marketing Lessons From the Walgreens Transformation,
20 Sep 2010 in Branding& Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketer& Marketing& Segmentation and Targeting
We all know Walgreens as one of a handful of retailers where you can go to fill your prescriptions. It is one of the few stores people visit to pick up their pharmaceuticals and grab milk, magazines and deodorant at the same time.
Over the years, …
