Bio: Lewis Green
Lewis Green, Founder and Managing Principal of L&G Business Solutions, LLC, (http://www.l-gsolutions.com) brings three decades of business management experience. L&G Business Solutions, LLC, represents his third company. Additionally, he held management positions with GTE Discovery Publications, Puget Sound Energy and Starbucks Coffee Company.
In addition to his business experiences, Lewis is a published author and a former journalist, sports writer and travel writer. His feature articles have appeared in books, magazines and newspapers throughout North America. He has taught in public schools; lobbied for organizations both in state capitols and in Washington, D.C.; delivered workshops, seminars, and training programs; and made presentations to audiences in colleges, businesses and professional organizations. Lewis also has served as a book editor with a large publisher, the Executive Editor overseeing four magazines, and a newspaper department editor. Lewis served eight years in the U.S. Air Force, where he received the Air Force Commendation Medal.
Posts by Lewis Green:
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Businesses Will Take Social Media to the Bank,
26 Mar 2009 in Featured Posts
There’s lots of buzz around social media, but until now few were doing much about it in the business world, besides hiring a blogger and then launching a blog without much of a plan or much in the way of goals….
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Why Social Media Fails in Today’s Marketing Environment,
25 Feb 2009 in Featured Posts
Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing…
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Why Do Businesses Choose One Consultant (or Employee) Over Another?,
13 Jan 2009 in Featured Posts
Alan Wolk and Paul Barsch recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project both characteristics.
Businesses won’t hire us unless we appe…
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What Does Your Customer Look Like?,
10 Dec 2008 in Featured Posts
When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school’s mantra: Don’t tell, show. Draw a picture for your readers….
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Marketing Is a Lot Like White Socks,
17 Nov 2008 in Featured Posts
White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can’t measure ROI.
On the downside, white socks are vanilla to the bosses and not always welcome in the B…
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Will You Take Your Own Advice in These Tight Times?,
04 Nov 2008 in Featured Posts
In 1998, I worked as the internal communications manager at the Starbucks Support Center in Seattle. It was time for me to move on, when one day former co-workers from a magazine publishing house called to invite me to lunch. One was now the…
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Turning Loyal Customers Into VIPs,
27 Oct 2008 in Featured Posts
We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It’s always a great place to enjoy Happy Hour and conversation with the always-friendly patrons. Normally, I avoid asking typical networking questions, such as…
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Now Is Not the Time to Hide,
29 Sep 2008 in Featured Posts
Last week, both Seth Godin and I urged our readers to not use the current economic woes as an excuse to pull the covers up over our business heads and hide in fear. “When everyone else is being super-cautious, this is the time for business to move…
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What Makes a Great Leader,
11 Sep 2008 in Featured Posts
Nothing happens unless leadership leads, which is very different from a leadership team that manages. Managing is yesterday’s news. Great companies and those that want to be great will hire executives, directors, and middle managers who know the…
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Why Outsourcing a Blog Might Be Smart,
20 Aug 2008 in Featured Posts
This headline, sent to me by a colleague, appeared in a recent issue of the Wall Street Journal: “Should You Outsource Your Company Blog?” Like most questions addressed in communications, marketing and other similar fields, the answer is — Maybe. It…
