Bio: Lena West
Lena L. West is an award-winning social media consultant, blogger, speaker, journalist and technologist.
She is also the CEO & Chief Social Media Strategist at xynoMedia, a social media strategy and development firm.
She also blogs for Entrepreneur Magazine on her TechForward blog , she guest blogs on the Lipsticking blog every Monday and writes the Social
Tech blog for Fast Company.
Posts by Lena West:
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This Is Why So Many Are Scared to Death…,
16 Dec 2008 in Featured Posts
One of our clients sent an overwhelmingly passionate plea the other day. We’re helping her develop and sharpen her blogging and social networking strategy and she wrote, “Can’t I do just a little selling on my blog? Maybe some product images in the…
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Bloggers On Blast,
01 Dec 2008 in Featured Posts
While reading an article about Rupert Murdoch’s take on the failure of traditional publishing professionals to connect with their readers, my social media furnace almost blew a gasket. (Do furnaces even have gaskets? Probably not. I guess I should…
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Do Web 2.0 Names Give Traditional Marketers Pause?,
10 Nov 2008 in Featured Posts
As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in traditional marketer’s distrust/leeriness/general dismissal of new media. When traditional marketers say things like, “New…
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A Warning of Convenience?,
06 Nov 2008 in Featured Posts
According to MediaPost’s Online Media Daily’s article, Say Goodbye To Experimental Spending, a “group of agency and brand executives” believe that brands will not be spending as much on emerging media in 2009.
“Marketers, grappling with a sluggish …
